by Penny Sansevieri | Jun 17, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors
Reading Time: 3 minutesEstablishing an author brand is a full-time job. It can take years to find the right niche, the right color scheme, the right voice for how to market your book — or it can take five minutes. Our Book Marketing Tips and Author Success...
by Penny Sansevieri | May 20, 2020 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesWith the growth of other visual social media sites like Instagram, it seems like the buzz for Pinterest as a way to market your book has really died down, but nothing could be further from the truth. Pinterest continues to grow. In 2019...
by Penny Sansevieri | May 13, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesI hear this a lot at conferences I attend, authors wondering how to market a book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success. The key is...
by Penny Sansevieri | Apr 7, 2020 | Bestseller Essentials, Podcast for Authors
Reading Time: 7 minutesIt’s Important to Build Relationships Your work should not be about finding readers, but about building relationships. I realize that going from one to 10,000 readers and saying things like, Oh, you’ve got to build relationships is a...
by Penny Sansevieri | Mar 18, 2020 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesRight now, the world is a little crazy but your book marketing and promotion doesn’t have to be. Yes, coronavirus fears have caused hundreds of events to cancel or postpone, and when the big kahuna of them all, The London Book Fair canceled last...