by Penny Sansevieri | Jan 28, 2020 | Book Marketing Basics, Social Media for Authors
Reading Time: 6 minutesSocial media for authors can be tricky; you can’t just take blanket social media advice and assume it works for how to market your book, and your personality type, and the kinds of people you want to reach. So how do you get smart about using...
by Penny Sansevieri | Jan 15, 2020 | Social Media for Authors
Reading Time: 5 minutesFor most authors, learning how to market a book on social media is all part of our overall book marketing plan. But it’s not always easy – different social platforms attract different types of readers. If you’re a non-fiction author you’ve...
by Penny Sansevieri | Nov 13, 2019 | Bestseller Essentials, Social Media for Authors
Reading Time: 4 minutesBook promotion ideas can sometimes be hard to come up with, especially when you feel like nothing’s really working as planned. When I chat with authors who are running into road blocks I encourage them to try something different. Many times, we...
by Penny Sansevieri | Apr 11, 2018 | Social Media for Authors
Reading Time: 4 minutesPrep your time and space. Creating video content is actually the fun part, trust me. The real work comes with the preparation. Decide where you’re going to do your video, make sure the lighting is good, make sure the space is clean and...
by Penny Sansevieri | Jan 15, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 7 minutesLate last year, Facebook rolled out a big algorithm change, which scared a lot of authors. It sank a lot of pages in terms of visibility, changed how authors sell more books and book marketing goals in general. The thing is, while social media...