by Penny Sansevieri | Jun 22, 2021 | Author Branding, Book Marketing Basics
Reading Time: 4 minutesWriting a book is hard enough, but when you’re planning how to launch a book and you have so much going on (like a life!), it’s not always easy. Your job, family commitments and whatever else in your daily life don’t have to prevent you from...
by Penny Sansevieri | Jun 3, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 2 minutesBeauty is in the eye of the beholder — but the best book marketing begins with the best book cover when it comes to how to sell books. It’s not easy and it’s certainly not cheap to have a great cover designed, but the payout...
by Penny Sansevieri | Mar 16, 2021 | Author Branding, Book Marketing Basics
Reading Time: 6 minutesWhen it comes to how to sell books, there are a lot of things authors do right. But there are also a lot that authors do wrong. Some of this isn’t always obvious (like point #1 below on author branding), but some of it is (like getting your book...
by Penny Sansevieri | Jun 24, 2020 | Podcast for Authors
Reading Time: 3 minutesThere is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be...
by Penny Sansevieri | Jun 17, 2020 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesOne underutilized way to promote a self published book is by utilizing Amazon’s pre-order. Amazon allows pre-orders for KDP authors (Kindle Direct Publishing), which essentially levels the playing field even more between traditionally...