How to Promote Your Author Brand with a Press Release
In the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy stories or...
Creative Ideas for Booking More Author Events
Author events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling bookstores and event...
Indie Author Marketing: A Guide to Successful Self-Promotion
Indie author marketing can often seem like a daunting task. It’s hard to know where to begin and how to make sure your book is reaching its intended audience. Fortunately, with the right resources and strategies, indie author marketing can be an effective way to...
Author Tips: Creating a Stronger and More Consistent Brand
There are thousands of author tips out there, so I know how overwhelming it can be to get a list of new ones – but I assure you these are going to speak to the core of what’s needed for a successful brand that will ensure success for years to come! And why...
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