by Penny Sansevieri | May 9, 2023 | Being in Business as an Author
Reading Time: 4 minutesFiguring out how to market a self-published book can be a daunting task for debut and veteran authors alike. Mostly because the goalposts are consistently getting moved. But with the right strategies in place, you can effectively promote your...
by Penny Sansevieri | May 2, 2023 | Being in Business as an Author
Reading Time: 5 minutesPricing your book can be a daunting task and authors don’t realize how much this factors into how to market a book correctly. Pricing is the cornerstone of good book marketing. Yes, you want to make sure that you’re earning enough money to...
by Penny Sansevieri | Aug 18, 2022 | Book Marketing Basics
Reading Time: < 1 minuteI hear it all the time. You think you have to run display ads for your book marketing and publicity plan to succeed. I’m here to tell you that is simply not true! Ads often go wrong and are run mostly for the wrong reasons. And sadly, there...
by Penny Sansevieri | Apr 5, 2022 | Amazon Updates & Marketing Tips
Reading Time: 7 minutesIn the last couple of weeks, Amazon changed their advertising dashboard, opening it up to any author – regardless of how they’re published – making the whole goal of promoting a book on Amazon even easier. You can now access the...
by Penny Sansevieri | Mar 15, 2022 | Author Branding
Reading Time: 4 minutesI talk a lot about book covers and other book marketing strategies on this blog, but one thing we don’t spend enough time on are author websites. And they are crucially important to an author’s success, but to be clear, I don’t mean that you...