by Penny Sansevieri | Aug 23, 2022 | Being in Business as an Author
Reading Time: 6 minutesRegardless of how long you’ve been publishing, the process of actually launching a book can be stressful. If you’re going it alone you have to manage final edits, the book cover choices, uploading the book and setting up your retail pages. It’s...
by Penny Sansevieri | Aug 18, 2022 | Book Marketing Basics
Reading Time: < 1 minuteI hear it all the time. You think you have to run display ads for your book marketing and publicity plan to succeed. I’m here to tell you that is simply not true! Ads often go wrong and are run mostly for the wrong reasons. And sadly, there...
by Penny Sansevieri | Jul 21, 2022 | Book Marketing Basics
Reading Time: 2 minutesSo much goes into a successful book release, well beyond writing a good book. So, I’ve pulled together a short list of ideas for how to market your self-published book release that will really help you determine if you’re set up for success, or...
by Penny Sansevieri | Jul 14, 2022 | Podcast for Authors
Reading Time: 2 minutesAfter Amy volunteered at her kids’ annual book fair, she gained so much great real-world insight that she and Penny just had to do a book marketing podcast episode dedicated to the children’s book market and its authors. Here are a couple...
by Penny Sansevieri | Jun 23, 2022 | Book Marketing Basics
Reading Time: 4 minutesI love it when I find helpful book marketing ideas for authors – especially when it comes to promoting a new book – which often feels like an uphill climb! The issue for many authors is that with each new book release, you feel a bit like you’re...