by Penny Sansevieri | Nov 2, 2021 | Book Marketing Basics
Reading Time: 3 minutesA lot of authors hire out book marketing services not just because they don’t know how to do the work, but because they’re also strapped for time. But what if you have the time, or don’t have a lot to invest yet, what do you do? Ideally, you’d...
by Penny Sansevieri | Sep 23, 2021 | Getting More Media Coverage, Podcast for Authors
Reading Time: 3 minutesBook marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on...
by Penny Sansevieri | Jan 8, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 8 minutesWe often talk about the importance of book cover design, and when it comes to selling more books this is very key. Book marketing, at its most basic, can’t exist without a great cover, but the book title is equally, if not more, important. Book...