Reading Time: 5 minutesWhile self-publishing a book has always been an option, a lot of authors still opt to wait – to see if they can get a publisher to give them a nod of approval. Because for years traditional publishers were the center of the universe. But the...
Reading Time: 4 minutesFiguring out a book marketing strategy that supports your goals, what your genre requires, and what resonates with your reader market is key to success as an author in today’s publishing marketplace. But deciding where to focus your time, and...
Reading Time: 2 minutesSelf-publishing your eBook is a surefire way to boost your sales and drive up your exposure. Really! I can’t tell you how may authors I’ve worked with on their new titles who don’t realize there are some really strategic...
Reading Time: 3 minutes We wanted to do this episode of our book marketing podcast because, as a marketing company, we’re on the front lines in terms of wanting to help authors take advantage of every promotional and branding opportunity that makes sense for their...
Reading Time: 4 minutesI always feel like not enough is said about the pre-publication phase, especially when self-publishing a book. And I’m not talking about the early media pitching or anything like that. I mean the process of making sure you’re really ready to...