by Penny Sansevieri | Oct 20, 2022 | Being in Business as an Author
Reading Time: 2 minutesMarketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on...
by Penny Sansevieri | Oct 4, 2022 | Book Marketing Basics
Reading Time: 5 minutesTypically when someone is publishing non-fiction it’s because they’re looking to cement their thought leader status in the market for a specific topic, industry, or area of expertise. But we see it all the time, specifically when...
by Penny Sansevieri | Sep 27, 2022 | Being in Business as an Author
Reading Time: 7 minutesFiguring out how to sell your self-published books to bookstores can be mind-numbing and discouraging at best. Sure, the concept seems simple, because books are already in stores and you just want to get a piece of the pie! But the technical...
by Penny Sansevieri | Sep 22, 2022 | Podcast for Authors
Reading Time: 2 minutesIn a recent episode of our podcast for authors we got LOUD about author scams, and how many more seem to be cropping up every day. What kind of scams? Basically the biggest offenders are those that prey on your ambitions, and honestly, your...
by Penny Sansevieri | Sep 20, 2022 | Bestseller Essentials
Reading Time: 5 minutesWhile self-publishing a book has always been an option, a lot of authors still opt to wait – to see if they can get a publisher to give them a nod of approval. Because for years traditional publishers were the center of the universe. But the...