by Penny Sansevieri | Feb 7, 2023 | Social Media for Authors
Reading Time: 4 minutesIt’s hard to go to any publishing event, or read any news piece on the industry and not find some reference to BookTok which began its rise on TikTok in August of 2020. Not only had BookTok become an online sensation, the recommendations in this...
by Penny Sansevieri | Jan 26, 2023 | Podcast for Authors
Reading Time: 2 minutesWithout question, the best marketing plans for authors focus on the right things at the right time. Maybe that sounds obvious? But we talk to a lot of authors that find themselves in a tailspin of not know what to do, so they buy everything they...
by Penny Sansevieri | Jan 24, 2023 | Author Branding
Reading Time: 7 minutesI often talk about author websites being a must, anyone who is serious about succeeding and building a solid fan base needs one. But what gets overdramatized is that author websites must be flashy or expensive. They don’t. We tend to...
by Penny Sansevieri | Jan 19, 2023 | Podcast for Authors
Reading Time: 2 minutesComing up with clever book promotions and marketing ideas feels like a full time job on most days. And I appreciate that so many authors are getting savvy to the fact that that’s the reality, and I’ve been consulting with a lot of...
by Penny Sansevieri | Jan 12, 2023 | Amazon Updates & Marketing Tips
Reading Time: 2 minutesWe talk a lot about the Amazon book page, when I teach at events, in this blog, on our podcast, and it’s not because we run out of things to say – anyone who follows the podcast knows that’s not an affliction we suffer from...