Reading Time: 7 minutesAuthor pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates...
Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
Reading Time: < 1 minuteAmazon ads are super complex, and not because they’re impossible to figure out, but more because there are just so many aspects to understand before you can begin to sort out how they all work together to create a strategy that’s...
Reading Time: < 1 minuteThis episode was inspired by an author that came to us with a wonderful book (but terrible cover) saying, “This one won the Facebook poll I did.” Getting advice from your personal network can be tricky, whether it’s about...
Reading Time: < 1 minuteYou got a great endorsement or review, or maybe you won an award, or finally set up your newsletter – so what do you do now? A lot of authors have a checklist of things they know they should do, but most forget that each achievement...