by Penny Sansevieri | May 28, 2024 | Author Branding
Reading Time: 8 minutesAnytime I run across an article that offers simple book promotion ideas that authors can easily implement to drive book sales, I always bookmark it to read. And when there are new, creative tips, I’m 100% game for sharing them with our...
by Penny Sansevieri | Aug 8, 2023 | Amazon Updates & Marketing Tips, Being in Business as an Author
Reading Time: 7 minutesAuthor pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates...
by Penny Sansevieri | Jun 8, 2023 | Podcast for Authors
Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
by Penny Sansevieri | May 25, 2023 | Podcast for Authors
Reading Time: < 1 minuteAmazon ads are super complex, and not because they’re impossible to figure out, but more because there are just so many aspects to understand before you can begin to sort out how they all work together to create a strategy that’s...
by Penny Sansevieri | Apr 13, 2023 | Podcast for Authors
Reading Time: < 1 minuteThis episode was inspired by an author that came to us with a wonderful book (but terrible cover) saying, “This one won the Facebook poll I did.” Getting advice from your personal network can be tricky, whether it’s about...