What is a Soft Launch Exactly and Should You Do One?
Most of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often thought of as a way to dip...
5 Reasons Your Amazon Ads Aren’t Working
Amazon ads are super complex, and not because they’re impossible to figure out, but more because there are just so many aspects to understand before you can begin to sort out how they all work together to create a strategy that’s really serving you well,...
The Pitfalls of Soliciting Feedback from Friends and Social Media
This episode was inspired by an author that came to us with a wonderful book (but terrible cover) saying, “This one won the Facebook poll I did.” Getting advice from your personal network can be tricky, whether it’s about your cover, your editing,...
How to Make the Most Out of Every Single Win
You got a great endorsement or review, or maybe you won an award, or finally set up your newsletter – so what do you do now? A lot of authors have a checklist of things they know they should do, but most forget that each achievement can (and should) be turned...
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