by Penny Sansevieri | Dec 31, 2024 | Social Media for Authors
Reading Time: 4 minutesIn a time where everyone is vying for attention online, many authors are stepping back to reevaluate how they market their books. Social media, once considered a magic bullet for promotion, often doesn’t deliver the results authors dream of. The...
by Penny Sansevieri | Feb 2, 2023 | Book Marketing Basics
Reading Time: 2 minutesOn a recent minisode of our podcast for authors we covered permissions. We know, permissions aren’t fun or sexy – but they’re necessary, so stick with us. Any time you’re using someone else’s words, praise, input or...
by Penny Sansevieri | Nov 3, 2022 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 2 minutesPre-orders on Amazon can be really lucrative, but they can also work against you if you’re not prepared. And it’s definitely not a book marketing strategy you should just jump into and figure out as you go! We actually did an episode...
by Penny Sansevieri | Oct 25, 2022 | Bestseller Essentials
Reading Time: 4 minutesCreative and effective book cover ideas and concepts are sadly not as common in the publishing industry as I’d like them to be. Why is that such a problem? Sure, it’s nice to think, “once they start reading my book...
by Penny Sansevieri | Oct 20, 2022 | Being in Business as an Author
Reading Time: 2 minutesMarketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on...