by Penny Sansevieri | Feb 4, 2025 | Getting More Media Coverage
Reading Time: 5 minutesFor most authors book publicity is the big “get” – and when authors think of book publicity, they think of places like The Today Show, Good Morning America and others. And I love big goals, but big national media in the absence...
by Penny Sansevieri | Dec 31, 2024 | Social Media for Authors
Reading Time: 4 minutesIn a time where everyone is vying for attention online, many authors are stepping back to reevaluate how they market their books. Social media, once considered a magic bullet for promotion, often doesn’t deliver the results authors dream of. The...
by Penny Sansevieri | Feb 2, 2023 | Book Marketing Basics
Reading Time: 2 minutesOn a recent minisode of our podcast for authors we covered permissions. We know, permissions aren’t fun or sexy – but they’re necessary, so stick with us. Any time you’re using someone else’s words, praise, input or...
by Penny Sansevieri | Nov 3, 2022 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 2 minutesPre-orders on Amazon can be really lucrative, but they can also work against you if you’re not prepared. And it’s definitely not a book marketing strategy you should just jump into and figure out as you go! We actually did an episode...
by Penny Sansevieri | Oct 25, 2022 | Bestseller Essentials
Reading Time: 4 minutesCreative and effective book cover ideas and concepts are sadly not as common in the publishing industry as I’d like them to be. Why is that such a problem? Sure, it’s nice to think, “once they start reading my book...