What is a Soft Launch Exactly and Should You Do One?
Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
Indie Author Marketing: A Guide to Successful Self-Promotion
Reading Time: 6 minutesIndie author marketing can often seem like a daunting task. It’s hard to know where to begin and how to make sure your book is reaching its intended audience. Fortunately, with the right resources and strategies, indie author marketing can...
Book Distribution Finally Demystified
Reading Time: < 1 minuteThere’s a lot of confusion around book distribution, and the terminology can be really confusing. So much has changed in recent years and a lot of what authors think they understand about distribution has antiquated ties to what it...
5 Reasons Your Amazon Ads Aren’t Working
Reading Time: < 1 minuteAmazon ads are super complex, and not because they’re impossible to figure out, but more because there are just so many aspects to understand before you can begin to sort out how they all work together to create a strategy that’s...
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