by Penny Sansevieri | May 28, 2024 | Author Branding
Reading Time: 8 minutesAnytime I run across an article that offers simple book promotion ideas that authors can easily implement to drive book sales, I always bookmark it to read. And when there are new, creative tips, I’m 100% game for sharing them with our...
by Penny Sansevieri | Sep 19, 2023 | Book Marketing Basics
Reading Time: 6 minutesHosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. But where do you start? In this post I’ll dig into some venue ideas, as well...
by Penny Sansevieri | Aug 8, 2023 | Amazon Updates & Marketing Tips, Being in Business as an Author
Reading Time: 7 minutesAuthor pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates...
by Penny Sansevieri | Jul 25, 2023 | Book Marketing Basics
Reading Time: 7 minutesBook marketing services and book publicity are not a magic elixir, though I wish they were! If I had one superpower it would probably be flying, or you know, helping authors sell more books. But book sales is not magic, despite what a lot of...
by Penny Sansevieri | Jun 20, 2023 | Book Marketing Basics
Reading Time: 5 minutesAuthor events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling...