by Penny Sansevieri | Dec 31, 2024 | Social Media for Authors
Reading Time: 4 minutesIn a time where everyone is vying for attention online, many authors are stepping back to reevaluate how they market their books. Social media, once considered a magic bullet for promotion, often doesn’t deliver the results authors dream of. The...
by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
by Penny Sansevieri | May 28, 2024 | Author Branding
Reading Time: 8 minutesAnytime I run across an article that offers simple book promotion ideas that authors can easily implement to drive book sales, I always bookmark it to read. And when there are new, creative tips, I’m 100% game for sharing them with our...
by Penny Sansevieri | Sep 19, 2023 | Book Marketing Basics
Reading Time: 6 minutesHosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. But where do you start? In this post I’ll dig into some venue ideas, as well...
by Penny Sansevieri | Aug 8, 2023 | Amazon Updates & Marketing Tips, Being in Business as an Author
Reading Time: 7 minutesAuthor pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates...