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Hosting Local Author Events in Non-Traditional Venues

Hosting Local Author Events in Non-Traditional Venues

by Penny Sansevieri | Sep 19, 2023 | Booking & Promoting Events

Hosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. But where do you start? In this post I’ll dig into some venue ideas, as well as how to get your own...
How to Make the New Author Pages on Amazon Work for You

How to Make the New Author Pages on Amazon Work for You

by Penny Sansevieri | Aug 8, 2023 | Amazon Updates & Marketing Tips, Being in Business as an Author

Author pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates (which I really loved), and...
8 Things Book Promotion Companies Wish Authors Understood

8 Things Book Promotion Companies Wish Authors Understood

by Penny Sansevieri | Jul 25, 2023 | Book Marketing Basics

I wish book marketing services and book publicity was a magic elixir. If I had one superpower it would probably be flying, or you know, helping authors sell more books. But we’re not magic, despite what a lot of authors want to assume. Yes, we know a lot about...
Creative Ideas for Booking More Author Events

Creative Ideas for Booking More Author Events

by Penny Sansevieri | Jun 20, 2023 | Booking & Promoting Events

Author events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling bookstores and event...
Using Book Awards and Contests to Maximize Your Exposure

Using Book Awards and Contests to Maximize Your Exposure

by Penny Sansevieri | Jun 15, 2023 | Podcast for Authors

We love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d want to enter your book, and...
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