by Penny Sansevieri | Jan 19, 2021 | Book Marketing Basics
Reading Time: 5 minutesWe often hear how important it is to be on social media, and when considering how to promote a book, certainly a solid social media game is one of many strategies that help authors gain more visibility. But the truth is, social media is also a...
by Penny Sansevieri | Jan 14, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesCategories are key for Amazon book promotion! Today’s post is a recap of “Amazon Insider: Why Picking the Right Amazon Categories Can Help You Sell More Books (and how to do it!),” an episode on our Book Marketing Tips & Author Success...
by Penny Sansevieri | Dec 15, 2020 | Bestseller Essentials, Book Marketing Basics
Reading Time: 10 minutesI think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who...
by Penny Sansevieri | Nov 24, 2020 | Book Marketing Basics
Reading Time: 5 minutesThe holidays present so many opportunities for love, appreciation… and book marketing for self-published authors! Now more than ever, consumers plan to shop early and online for holiday gifts – in fact, a recent report showed that 40% of...
by Penny Sansevieri | Aug 21, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesBeing a successful author is so much more than writing a good book, so I’ve pulled together a short list of book marketing strategies that really determine if you’re set up for success, or if you have a few tweaks to make in your approach. In...