by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
by Penny Sansevieri | Jul 14, 2022 | Podcast for Authors
Reading Time: 2 minutesAfter Amy volunteered at her kids’ annual book fair, she gained so much great real-world insight that she and Penny just had to do a book marketing podcast episode dedicated to the children’s book market and its authors. Here are a couple...
by Penny Sansevieri | Oct 12, 2021 | Author Branding, Book Marketing Basics
Reading Time: 3 minutesIt’s easy to get caught up in the “big stuff” you need to do to market your book, but there are a lot of great (and free) book marketing strategies that can move the needle, too. These strategies, while seemingly simple, can really help boost...
by Penny Sansevieri | Mar 23, 2021 | Author Branding, Book Marketing Basics
Reading Time: < 1 minuteDo you feel like you need to improve your book marketing strategies? How big of a role does your author brand play in selling books? As a mystery author, you’ve taken on the challenge of giving people a level of excitement that they...
by Penny Sansevieri | Feb 18, 2021 | Book Marketing Basics
Reading Time: < 1 minuteHave you ever considered entering your book into a contest as part of your book marketing plan? Perhaps you’ve wondered what a book award could do for you? Book awards are often a great way to gain recognition for your book, and also...