by Penny Sansevieri | Aug 14, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 9 minutesCreating BookBub ads is a solid strategy because they’re surprisingly accessible, it’s easy to get started, and you can make a big impact with a relatively low budget. Those are three factors I really value in determining which book marketing...
by Penny Sansevieri | Jun 12, 2019 | Book Marketing Basics
Reading Time: 6 minutesAs a mystery author you’ve taken on the challenge of giving people a level of excitement that they definitely don’t (or shouldn’t!) be getting in their every day lives, but with that also comes a pretty intense responsibility to hold their...
by Penny Sansevieri | May 15, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 6 minutesIt’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and it is tough – but it’s not impossible. And when it comes to media pitching,...