by Penny Sansevieri | Jul 19, 2022 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 6 minutesI talk to a lot of authors at events, in coaching sessions, even to some who reach out to work with us, who want to know how to sell self-published books without bowing down to the Amazon beast. And I get it. Even though I’m a big proponent of...
by Penny Sansevieri | Jun 2, 2022 | Podcast for Authors, Social Media for Authors
Reading Time: 2 minutes We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz. Especially with the...
by Penny Sansevieri | May 5, 2022 | Author Branding
Reading Time: 3 minutesI get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and...
by Penny Sansevieri | Mar 31, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, Zeroing in on Your Real Reader Market, we unpack the pitfalls of not understanding who your real markets are, and why and how to stay laser focused on who your audience is! We love creativity, but...
by Penny Sansevieri | Feb 22, 2022 | Social Media for Authors
Reading Time: 6 minutesIt’s time to run through our March observances and unique author brand enhancements and content ideas for your monthly book marketing plan! Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...