Unique Author Branding and Content Ideas Using March Observances

by | Feb 22, 2022 | Monthly Observances & Content Ideas, Social Media for Authors

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It’s time to run through our March observances and unique author brand enhancements and content ideas for your monthly book marketing plan!

Without a regular connection to readers, you’re just another book on the shelf.

Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

This is part of really refining your author brand!

Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun March observances for 2022.

I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.

Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.

These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.

Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!

Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.

Giving yourself a bar to reach is the first step to upping your author branding game.

Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!

And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.

Getting Started with March Observances

Start with these month-long ideas! Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.

Irish American Heritage Month
Music in Our Schools Month
National Celery Month
National Craft Month
National Frozen Food Month
National Irish American Heritage Month- designated by Congress in 1995.
National Nutrition Month
National Peanut Month
National Women’s History Month
Red Cross Month
Social Workers Month

March Observances by the Week

Week 1: Celebrate Your Name Week
Week 2: National Bubble Week
Week 2: Crochet Week

March Observances by the Day

March 1

Mardi Gras / Fat Tuesday

National Pig Day

Paczki Day in the U.S.

Peace Corps Day

Peanut Butter Lovers’ Day

Plan a Solo Vacation Day- I think we can all agree, we could always use a vacation. Where would you want to go and why? Encourage your followers to chime in with their answers.

World Compliment Day

March 2

Ash Wednesday – date varies

Old Stuff Day

March 3

Caregiver Appreciation Day

I Want You to be Happy Day

If Pets Had Thumbs Day

National Anthem Day

Peach Blossom Day

March 4

Employee Appreciation Day first Friday in March

Holy Experiment Day

Hug a GI Day

National Salesperson Day – first Friday in the month

March 5

Multiple Personality Day- Perhaps stage a “social-media takeover” posing as one of your characters. If your main character had full control of your social media for a day, what would they do? What would they say? Have fun with it!

March 6

Dentist’s Day

Namesake Day – first Sunday in March

National Frozen Food Day

National Oreo Cookie Day

March 7

National Cereal Day

National Crown Roast of Pork Day

March 8

Be Nasty Day

International (Working) Women’s Day

National Proofreading Day- Take some time to thank any proofreaders you’ve worked with. They are such an important part of this industry. Take advantage of an opportunity to thank them.

March 9

Barbie Day

Get Over It Day

Panic Day

March 10

International Day of Awesomeness- Hey, you! Yeah, you! You’re awesome! Celebrate yourself and the other awesome people in your life and online.

International Find a Pay Phone Booth Day

Middle Name Pride Day

Popcorn Lover’s Day – second Thursday

March 11

Johnny Appleseed Day

March 12

Genealogy Day – second Saturday in March

Girl Scouts Day- Do a poll asking which girl scout cookie is the favorite among your followers. The answers may surprise you!

International Fanny Pack Day – second Saturday in March

Plant a Flower Day

March 13

Daylight Savings begins at 2:a.m. – date varies

Ear Muff Day

Jewel Day

Smart & Sexy Day

March 14

Learn About Butterflies Day

National Potato Chip Day

National Pi Day – Why today? Because today is 3.14, the value of Pi.

March 15

Buzzards Day

Dumbstruck Day

Everything You Think is Wrong Day

Ides of March

Tea for Two Tuesday – third Tuesday in March

March 16

Everything You Do is Right Day

Freedom of Information Day- This is a great day to share some free resources or content you’ve been working on. Give back to your loyal readers, and show them you’re in this for the long haul.

Giant Panda Bear Day

March 17

Absolutely Incredible Kid Day – third Thursday of month

Corned Beef and Cabbage Day

Purim – begins at sundown, date varies

Submarine Day – the hero sandwich or the boat??

Saint Patrick’s Day- Snap a selfie wearing the traditional green, or show how you celebrate St. Patty’s day. Green beer, anyone?

March 18

Awkward Moments Day- We all have them, why not share them?

Goddess of Fertility Day

Supreme Sacrifice Day

March 19

International Sports Car Racing Day – third Saturday of month

Let’s Laugh Day

National Quilting Day – third Saturday of month

Poultry Day

March 20

Extraterrestrial Abductions Day

International Day of Happiness

International Earth Day

Proposal Day

Spring (Vernal) Equinox – date varies

World Sparrow Day

March 21

Credit Card Reduction Day

Fragrance Day

World Poetry Day- Use today as an excuse to share some of your personal work or the work of someone you admire.

March 22

As Young As You Feel Day

National Goof Off Day

National / World Agriculture Day – date varies

March 23

Melba Toast Day

National Chip and Dip Day

National Puppy Day

Near Miss Day

March 24

National Cheesesteak Day

National Chocolate Covered Raisin Day

March 25

Feast of the Annunciation

Pecan Day

Waffle Day- What is the best waffle topping? Perhaps leave it to your followers to debate in the comment section of one of your posts.

March 26

Live Long and Prosper Day

Make Up Your Own Holiday Day

National Spinach Day

March 27

National “Joe” Day

March 28

Something on a Stick Day

Weed Appreciation Day

March 29

National Mom and Pop Business Owners Day

Smoke and Mirrors Day

March 30

I am in Control Day

National Doctor’s Day

Take a Walk in the Park Day

Turkey Neck Soup Day

March 31

Bunsen Burner Day

National Clam on the Half Shell Day

National Crayon Day

World Backup Day

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.

Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these March observances should really help.

Resources and Free Downloads

Monthly Book Marketing Planner

Reader Profile Brainstorm

Check out our Podcast

Infographic: Reader Centric March Observances to Bolster Your Author Branding

Check out the Alliance of Independent Authors for news and resources

We do our best to ensure all dates are accurate and current, but due to the nature of this content, some dates may vary slightly depending on the source. If a March observance or holiday resonates with you, we encourage you to do a quick Google search to verify the date.

1 Comment

  1. Helen Starbuck

    What does your email/newsletter coaching program include and what does it cost? I rarely get responses from my list and my opens vary but the average is 40% or so.


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