by Penny Sansevieri | May 14, 2024 | Bestseller Essentials
Reading Time: 7 minutesFor most authors, book marketing on Amazon is a moving target. You think you have it set and then you realize, you really don’t. Or maybe you aren’t sure if what you’re doing is right. I mean it feels right, but you still...
by Penny Sansevieri | Oct 17, 2023 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 7 minutesWorking pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can be really lucrative for sales, when done right. If you’ve...
by Penny Sansevieri | Sep 5, 2023 | Amazon Updates & Marketing Tips, Getting More Book Reviews
Reading Time: 8 minutesIf you’ve been reading my blog for a while you know that I write a lot about Amazon – the beta testing we catch, the changes once they’re made, all the things. But one Amazon topic that comes up again and again, that continues...
by Penny Sansevieri | May 30, 2023 | Author Branding
Reading Time: 1 minuteThere are thousands of author tips out there, so I know how overwhelming it can be to get a list of new ones – but I assure you these are going to speak to the core of what’s needed for a successful brand that will ensure success for...
by Penny Sansevieri | May 25, 2023 | Podcast for Authors
Reading Time: < 1 minuteAmazon ads are super complex, and not because they’re impossible to figure out, but more because there are just so many aspects to understand before you can begin to sort out how they all work together to create a strategy that’s...