Mastering the Mic: Prep for Your Author Podcast Interview
Reading Time: 2 minutesEveryone wants to guest on a show these days—but landing the author podcast interview is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep...
How to Promote Your Author Brand with a Press Release
Reading Time: 8 minutesIn the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy...
How to Secure Author Interviews
Reading Time: 2 minutesThis was our first big media deep dive on our podcast — we covered pitching influencers and thought leaders, tips for getting national media, securing author interviews and guest spots, and more. So much more that we opted to split it into...
Book Marketing Strategies for Older Titles
Reading Time: 3 minutesBook marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on...
How to Market a Self-Published Book with Local Media
Reading Time: 4 minutesWhen it comes to how to market a self-published book, I have to admit that local media pitching is one of my fun and maybe best-kept secrets. (Not anymore!) Why? Well, for one, local media is one of the most underused resources for authors, and...
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