Reading Time: 5 minutesFor most authors book publicity is the big “get” – and when authors think of book publicity, they think of places like The Today Show, Good Morning America and others. And I love big goals, but big national media in the absence...
Reading Time: 2 minutesEveryone wants to guest on a show these days—but landing the author podcast interview is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep...
Reading Time: 8 minutesIn the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy...
Reading Time: 2 minutesThis was our first big media deep dive on our podcast — we covered pitching influencers and thought leaders, tips for getting national media, securing author interviews and guest spots, and more. So much more that we opted to split it into...
Reading Time: 3 minutesBook marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on...
Reading Time: 4 minutesWhen it comes to how to market a self-published book, I have to admit that local media pitching is one of my fun and maybe best-kept secrets. (Not anymore!) Why? Well, for one, local media is one of the most underused resources for authors, and...
