by Penny Sansevieri | May 28, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesMany authors I’ve consulted with recently about their book marketing plan have reported that their advertising, across multiple platforms including social media, Bookbub and Amazon, to name just a few, has really gotten less effective, or...
by Penny Sansevieri | May 15, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 6 minutesIt’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and it is tough – but it’s not impossible. And when it comes to media pitching,...
by Penny Sansevieri | May 14, 2019 | Book Marketing Basics
Reading Time: 6 minutesWriting non-fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs but it also requires a different approach to typical book marketing strategies. Non-fiction books, and...
by Penny Sansevieri | May 13, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesI love goals. I love them so much I actually have a goal book, like a journal, where I keep all of my goals. I’m actually kind of addicted. And like every author out there, I want to sell more books. But creating goals that actually contribute...
by Penny Sansevieri | May 8, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 9 minutesBook promotion has changed a lot over the years, as have the author marketing strategies companies offer. Part of the reason for that is due to the surge of books that we see everyday in the marketplace. We know from experience that not only...
by Penny Sansevieri | May 7, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesBook marketing to national media has becomes increasingly competitive so I want to give you some pointers on how to pitch a story to local media, the story of course being the fact that you’re a local author with a new release. Is it...