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How to Market Your Book to the Media

How to Market Your Book to the Media

by Penny Sansevieri | Feb 5, 2020 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 4 minutesWhen it comes to figuring out how to market your book, one of the best things to happen to any author is some kind of media placement. But media can be tricky, between having the right timing for a pitch, and the pitch itself, working media...
Amazon Book Promotion is Not About Book Sales

Amazon Book Promotion is Not About Book Sales

by Penny Sansevieri | Feb 4, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 6 minutesMost of you are probably reading this piece about Amazon book promotion hoping to get a laugh at my expense, and I don’t blame you. A lot of authors live and die by book sales and yes, they’re important but when it comes to Amazon book...
QUIZ: How to Market Your Book on Social Media

QUIZ: How to Market Your Book on Social Media

by Penny Sansevieri | Jan 28, 2020 | Book Marketing Basics, Social Media for Authors

Reading Time: 6 minutesSocial media for authors can be tricky; you can’t just take blanket social media advice and assume it works for how to market your book, and your personality type, and the kinds of people you want to reach. So how do you get smart about using...
2019 Wrap-Up: The Year’s Best Book Marketing Advice, Part 2

2019 Wrap-Up: The Year’s Best Book Marketing Advice, Part 2

by Penny Sansevieri | Jan 1, 2020 | Book Marketing Basics

Reading Time: 3 minutesWelcome to 2020! I’d like to kick off the year with a look at some more of the most popular book marketing articles from 2019. Maybe your book promotion fell off the radar over the past year, or you felt stuck in a rut with your book marketing...
5 No-Brainer Networking Tips to Sell More Books

5 No-Brainer Networking Tips to Sell More Books

by Penny Sansevieri | Dec 17, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 3 minutesYou probably want to sell more books, right? And you probably know that you need more exposure to make that happen – even if you aren’t sure how to get it. In order to sell more books you need to start doing some smart networking. This is...
10 Myths and Facts About Publishing a Book

10 Myths and Facts About Publishing a Book

by Penny Sansevieri | Dec 11, 2019 | Book Marketing Basics, Getting More Book Reviews

Reading Time: 5 minutesI talk to a lot of authors and many come to me with questions about publishing a book the right way the first time, or publishing a book the right way the second, third, or 10th time!   The reality is the first step is coming to terms with...
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