Book Marketing Basics Archives

How to Market Your Book and Why it’s Never Too Late

by Penny Sansevieri | Sep 19, 2019 | Book Marketing Basics

Reading Time: 6 minutesIt’s never too late to figure out how to market your book the right way. That’s a fact. The key is taking a critical look at what went wrong the first time, and understanding what you need to do to fix it. And fixing it often means...

Book Promotion Ideas for Finding and Pitching Book Clubs

by Penny Sansevieri | Sep 18, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 4 minutesWhen a lot of authors start brainstorming book promotion ideas, they find themselves thinking about professional reviews or securing interviews with big media outlets, and they think this is the way to sell more books. That’s because most...

Easy SEO for Authors: How to Market Your Book Online

by Penny Sansevieri | Sep 11, 2019 | Book Marketing Basics

Reading Time: 11 minutesOf all of the things you brainstorm when figuring out how to market your book, one of the biggest challenges authors face is coming up in search engines for your preferred keyword string. Meaning, if someone hops over to Google and types in:...

How to Market Your Book with Author Central: 5 Quick Fixes

by Penny Sansevieri | Aug 27, 2019 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 6 minutesI want to cover how to market your book with Author Central because I’m a HUGE fan of free book promotion strategies. When was the last time you gave your profile some love? For most indie authors, the answer is “not recently.” And, if you...

5 Book Marketing Strategies That Make or Break Your Success

by Penny Sansevieri | Aug 21, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 5 minutesBeing a successful author is so much more than writing a good book, so I’ve pulled together a short list of book marketing strategies that really determine if you’re set up for success, or if you have a few tweaks to make in your approach. In...

Book Marketing Ideas and a Checklist for Author Events

by Penny Sansevieri | Aug 20, 2019 | Book Marketing Basics

Reading Time: 5 minutesI love events and my mind just starts racing with all the fantastic book marketing ideas! But a big part of creating book marketing ideas is also ensuring they get executed, and by creating a checklist in prep for your next (or first!) author...