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How to Market a Book: New Release Cheat Sheet

How to Market a Book: New Release Cheat Sheet

by Penny Sansevieri | Jun 18, 2019 | Book Marketing Basics

Reading Time: 4 minutesOne of the most overlooked factors for how to market a book is adequately preparing for the book’s launch. I know it’s tempting to give yourself some time to breath after the blood, sweat and tears you put in to getting the book ready for...
5 Essential Book Marketing Strategies for Mystery Authors

5 Essential Book Marketing Strategies for Mystery Authors

by Penny Sansevieri | Jun 12, 2019 | Book Marketing Basics

Reading Time: 6 minutesAs a mystery author you’ve taken on the challenge of giving people a level of excitement that they definitely don’t (or shouldn’t!) be getting in their every day lives, but with that also comes a pretty intense responsibility to hold their...
Book Promotion Ideas for Irresistible Bonus Content & Giveaways

Book Promotion Ideas for Irresistible Bonus Content & Giveaways

by Penny Sansevieri | Jun 11, 2019 | Book Marketing Basics, Getting More Book Reviews

Reading Time: 4 minutesOne of the greatest things afforded to indie authors is the creativity involved in generating their own book promotion ideas. Yes, it can be tiresome and too often it seems like a chore, so if you resonate with this I want to encourage you to...
Promote Kindle Books to Get Free Book Reviews

Promote Kindle Books to Get Free Book Reviews

by Penny Sansevieri | Jun 4, 2019 | Book Marketing Basics, Getting More Book Reviews

Reading Time: 8 minutesAuthors write me all the time asking specifically how to promote Kindle books to get more book reviews, and I’m proud to say that means many of you are realizing there are niche marketing opportunities for digital that just don’t...
Why Your Book Marketing Plan Should Include a Newsletter

Why Your Book Marketing Plan Should Include a Newsletter

by Penny Sansevieri | May 28, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 6 minutesMany authors I’ve consulted with recently about their book marketing plan have reported that their advertising, across multiple platforms including social media, Bookbub and Amazon, to name just a few, has really gotten less effective, or...
Secure More Media With 10 Critical Book Marketing Strategies

Secure More Media With 10 Critical Book Marketing Strategies

by Penny Sansevieri | May 15, 2019 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 6 minutesIt’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and it is tough – but it’s not impossible. And when it comes to media pitching,...
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Recent Articles

  • Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)
  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)

Recent Posts

  • Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)
  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)

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