by Penny Sansevieri | Jun 18, 2019 | Book Marketing Basics
Reading Time: 4 minutesOne of the most overlooked factors for how to market a book is adequately preparing for the book’s launch. I know it’s tempting to give yourself some time to breath after the blood, sweat and tears you put in to getting the book ready for...
by Penny Sansevieri | Jun 12, 2019 | Book Marketing Basics
Reading Time: 6 minutesAs a mystery author you’ve taken on the challenge of giving people a level of excitement that they definitely don’t (or shouldn’t!) be getting in their every day lives, but with that also comes a pretty intense responsibility to hold their...
by Penny Sansevieri | Jun 11, 2019 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 4 minutesOne of the greatest things afforded to indie authors is the creativity involved in generating their own book promotion ideas. Yes, it can be tiresome and too often it seems like a chore, so if you resonate with this I want to encourage you to...
by Penny Sansevieri | Jun 4, 2019 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 8 minutesAuthors write me all the time asking specifically how to promote Kindle books to get more book reviews, and I’m proud to say that means many of you are realizing there are niche marketing opportunities for digital that just don’t...
by Penny Sansevieri | May 28, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesMany authors I’ve consulted with recently about their book marketing plan have reported that their advertising, across multiple platforms including social media, Bookbub and Amazon, to name just a few, has really gotten less effective, or...
by Penny Sansevieri | May 15, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 6 minutesIt’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and it is tough – but it’s not impossible. And when it comes to media pitching,...