by Penny Sansevieri | Oct 16, 2019 | Book Marketing Basics
Reading Time: 8 minutesAs a book marketing expert with a busy speaking and webinar schedule, I get a lot of questions about how to market a book, but the top questions I get may surprise you – or at least a couple of them likely will. Speaking to thousands of...
by Penny Sansevieri | Oct 15, 2019 | Book Marketing Basics
Reading Time: 5 minutesIf you’ve ever said something like: “I’m not sure if what I’m doing is right,” or “None of this seems to be working,” then maybe you haven’t considered how to market a book by being a real fan of your genre. And while that suggestion may...
by Penny Sansevieri | Oct 9, 2019 | Book Marketing Basics
Reading Time: 6 minutesAs an author you’ve probably been told to look at competing book titles through multiple stages of your journey from writing, to publishing, to figuring out how to market your book to the right readers. Competing book titles can be lucrative...
by Penny Sansevieri | Oct 8, 2019 | Book Marketing Basics
Reading Time: 6 minutesAs authors we know we should promote an eBook with a variety of strategies, one being limited time discounts. But many of us have also done an eBook promotion and didn’t get a great number of downloads. So, do you try again or throw in the...
by Penny Sansevieri | Oct 2, 2019 | Book Marketing Basics
Reading Time: 4 minutesKnowing how to launch a book the right way is something every author is looking to figure out, even those of us who have a solid backlist of titles because the market changes, industries change, news and popular culture play an important role,...
by Penny Sansevieri | Oct 1, 2019 | Book Marketing Basics
Reading Time: 4 minutesPoetry is when an emotion has found its thought and the thought has found words. – Robert Frost Such a beautiful statement by Robert Frost, but unfortunately it ignores the reality that marketing poetry books is not easy, and coming up with book...