by Penny Sansevieri | Jul 7, 2020 | Bestseller Essentials, Book Marketing Basics
Reading Time: 7 minutesPeople often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is...
by Penny Sansevieri | Apr 7, 2020 | Bestseller Essentials, Podcast for Authors
Reading Time: 7 minutesIt’s Important to Build Relationships Your work should not be about finding readers, but about building relationships. I realize that going from one to 10,000 readers and saying things like, Oh, you’ve got to build relationships is a...
by Penny Sansevieri | Apr 2, 2020 | Bestseller Essentials, Podcast for Authors
Reading Time: 12 minutesAre you marketing to the right readers? Are you sure? When I teach and stand in a room of authors and say, “What do you most want to learn?” The answers are sometimes a little bit all over the board, but one of the biggest pieces of what it...
by Penny Sansevieri | Mar 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 3 minutesIn nearly 20 years in this book marketing business, I’ve been asked how to get your book noticed on Amazon more times than I can count. But the reality is, I still get surprised! Some books that you’d swear are a sure thing, never take...
by Penny Sansevieri | Mar 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 7 minutesOne thing we know for sure is when it comes to Amazon book promotion: everything matters. Your book cover, your book page (which I wrote about previously, link in the resources section below), your keywords/categories, ads, your also boughts...
by Penny Sansevieri | Jan 8, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 8 minutesWe often talk about the importance of book cover design, and when it comes to selling more books this is very key. Book marketing, at its most basic, can’t exist without a great cover, but the book title is equally, if not more, important. Book...