by Penny Sansevieri | Mar 27, 2019 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 9 minutesWe always talk about Amazon Optimization – keywords, and categories, and while all of this is important one of the biggest overlooked area on Amazon is your Amazon Author Central Page. And now it’s Spring and as we begin to shake off the winter...
by Penny Sansevieri | Dec 18, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesDear indie author. The new year is freshly upon us along with our book marketing efforts. Let me take this time to let you in on things NOT to do in 2019. Mistake #1: Stealing ideas from other authors Okay, this isn’t as nefarious as it sounds...
by Penny Sansevieri | Dec 5, 2018 | Amazon Updates & Marketing Tips, Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesThe Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon...
by Penny Sansevieri | Nov 6, 2018 | Bestseller Essentials
Reading Time: 5 minutesIt’s an exciting time to be an author, especially as we’ve just entered NaNoWriMo (National Novel Writing Month). But whether you’re attempting to write a novel in a month, or you’re just plodding along, trying to finish the book you started...
by Penny Sansevieri | Oct 19, 2018 | Bestseller Essentials, Getting More Media Coverage
Reading Time: 6 minutesIt seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is...
by Penny Sansevieri | Oct 2, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesI’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where...