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Amazon Author Central: The Underrated Book Discovery Strategy

Amazon Author Central: The Underrated Book Discovery Strategy

by Penny Sansevieri | Mar 27, 2019 | Amazon Updates & Marketing Tips, Bestseller Essentials

Reading Time: 9 minutesWe always talk about Amazon Optimization – keywords, and categories, and while all of this is important one of the biggest overlooked area on Amazon is your Amazon Author Central Page. And now it’s Spring and as we begin to shake off the winter...
Indie Author Book Promotion: Mistakes to Avoid in 2019

Indie Author Book Promotion: Mistakes to Avoid in 2019

by Penny Sansevieri | Dec 18, 2018 | Bestseller Essentials, Book Marketing Basics

Reading Time: 5 minutesDear indie author. The new year is freshly upon us along with our book marketing efforts. Let me take this time to let you in on things NOT to do in 2019. Mistake #1: Stealing ideas from other authors Okay, this isn’t as nefarious as it sounds...
Boost Your Amazon Book Promotion with Pre-Order Strategies

Boost Your Amazon Book Promotion with Pre-Order Strategies

by Penny Sansevieri | Dec 5, 2018 | Amazon Updates & Marketing Tips, Bestseller Essentials, Book Marketing Basics

Reading Time: 5 minutesThe Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon...
7 Ways to Write Book Promotion into Your Novel

7 Ways to Write Book Promotion into Your Novel

by Penny Sansevieri | Nov 6, 2018 | Bestseller Essentials

Reading Time: 5 minutesIt’s an exciting time to be an author, especially as we’ve just entered NaNoWriMo (National Novel Writing Month). But whether you’re attempting to write a novel in a month, or you’re just plodding along, trying to finish the book you started...
8 Ways to Market your Book in an Endless News Cycle

8 Ways to Market your Book in an Endless News Cycle

by Penny Sansevieri | Oct 19, 2018 | Bestseller Essentials, Getting More Media Coverage

Reading Time: 6 minutesIt seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is...
Why Reader Demographics are Critical for Book Discovery

Why Reader Demographics are Critical for Book Discovery

by Penny Sansevieri | Oct 2, 2018 | Bestseller Essentials, Book Marketing Basics

Reading Time: 5 minutesI’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where...
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Recent Articles

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Recent Posts

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

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