by Penny Sansevieri | Mar 9, 2021 | Author Branding, Book Marketing Basics
Reading Time: 8 minutesSomething we rarely talk about when it comes to your book marketing plan, is our mindset. And I’m not talking about the power of positive thinking (though that’s important) or setting long and short-term goals (that’s great, too). But...
by Penny Sansevieri | Mar 4, 2021 | Author Branding, Book Marketing Basics
Reading Time: < 1 minuteSelling books in a publishing climate that’s pumping out 4500+ new titles a day means your author branding is a surefire way to separate you from everyone else. You can establish and maintain your indie author branding in a way that helps...
by Penny Sansevieri | Jan 21, 2021 | Author Branding, Book Marketing Basics
Reading Time: 2 minutesHave you been on the verge of hiring a book marketing company? Maybe your sales are lackluster, perhaps you’re just running out of time to market your book, or let’s face it – we’ve all had to admit at one point that we just don’t know what...
by Penny Sansevieri | Oct 20, 2020 | Author Branding, Book Marketing Basics
Reading Time: 4 minutesThis post is for every indie author who has ever typed “How to sell self-published books” into a Google search bar and hoped that the answer would include “through your website.” It’s often a goal of a self-published or indie author to sell...
by Penny Sansevieri | Oct 13, 2020 | Author Branding, Social Media for Authors
Reading Time: 8 minutesAs of 2025, 5.31?billion users spend 2h20 daily on social media—platforms that now drive both discoverability and conversions. But that said, social media doesn’t sell books. Wait, what? Isn’t that a contradiction? You’d think so but...
by Penny Sansevieri | Sep 17, 2020 | Author Branding, Book Marketing Basics
Reading Time: < 1 minuteAs authors we work really hard, and we do our best to figure out how to market a book effectively, but sometimes it gets hard asking our personal networks to help us out, over and over again. I have three words for you – DO IT ANYWAY....