by Penny Sansevieri | Sep 15, 2020 | Podcast for Authors
Reading Time: 3 minutesReaders love Bookbub (what’s not to love about free eBooks?), but authors are sometimes stumped about how to use the platform to sell more self published books. In this episode, we discuss Bookbub’s business model and why it appeals to readers,...
by Penny Sansevieri | Sep 9, 2020 | Book Marketing Basics
Reading Time: 5 minutesAre you wondering how to promote a book in a new and exciting way? One thing I know for sure, collaborative marketing is the way of the future. When it comes to selling books, 95% are sold through word of mouth. Readers trust people they follow...
by Penny Sansevieri | Sep 1, 2020 | Author Branding, Bestseller Essentials
Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
by Penny Sansevieri | Aug 27, 2020 | Author Branding, Bestseller Essentials
Reading Time: < 1 minuteI get so many authors coming to me totally perplexed as to why their book isn’t selling and why their book marketing isn’t working, and I completely understand why, because in today’s market there’s really a lot you...
by Penny Sansevieri | Aug 20, 2020 | Podcast for Authors, Social Media for Authors
Reading Time: 2 minutesThis is our first listener inspired book marketing podcast episode! We know most of you probably have a real love-hate relationship with social media and we get asked this a lot, about whether to have a fan page, a personal profile, or a group....