by Penny Sansevieri | Sep 9, 2020 | Book Marketing Basics
Reading Time: 5 minutesAre you wondering how to promote a book in a new and exciting way? One thing I know for sure, collaborative marketing is the way of the future. When it comes to selling books, 95% are sold through word of mouth. Readers trust people they follow...
by Penny Sansevieri | Sep 1, 2020 | Author Branding, Bestseller Essentials
Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
by Penny Sansevieri | Aug 27, 2020 | Author Branding, Bestseller Essentials
Reading Time: < 1 minuteI get so many authors coming to me totally perplexed as to why their book isn’t selling and why their book marketing isn’t working, and I completely understand why, because in today’s market there’s really a lot you...
by Penny Sansevieri | Aug 20, 2020 | Podcast for Authors, Social Media for Authors
Reading Time: 2 minutesThis is our first listener inspired book marketing podcast episode! We know most of you probably have a real love-hate relationship with social media and we get asked this a lot, about whether to have a fan page, a personal profile, or a group....
by Penny Sansevieri | Aug 18, 2020 | Getting More Book Reviews, Getting More Media Coverage
Reading Time: 4 minutesIf you’ve been marketing your book for a while, you may feel like you’re running low on opportunities to get the word out there and need some new ideas on how to sell self published books. Here’s a great one: guest blogging. What is guest...