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Categories Are Key for Amazon Book Promotion

Categories Are Key for Amazon Book Promotion

by Penny Sansevieri | Jan 14, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesCategories are key for Amazon book promotion! Today’s post is a recap of “Amazon Insider: Why Picking the Right Amazon Categories Can Help You Sell More Books (and how to do it!),” an episode on our Book Marketing Tips & Author Success...
Smart Ways to Plan Your Book Marketing Goals in the New Year

Smart Ways to Plan Your Book Marketing Goals in the New Year

by Penny Sansevieri | Jan 5, 2021 | Book Marketing Basics

Reading Time: 7 minutesA couple of weeks ago I talked about how to promote a book based on a well-planned publishing schedule (see link in resources at the bottom if you missed it).  But book promotion also relies on planning – because book marketing is essential. And...
Marketing Self-Published Books on Amazon with Amazon Ads

Marketing Self-Published Books on Amazon with Amazon Ads

by Penny Sansevieri | Dec 31, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesMarketing Self-Published Books on Amazon with Amazon Ads is a recap of “Amazon Insider: Why You’re Wasting Money on Amazon Ads,” a recent episode on our Book Marketing Tips & Author Success podcast. We go deep in our discussion about this...
Create a Better Amazon Book Promotion with a Pre-Order

Create a Better Amazon Book Promotion with a Pre-Order

by Penny Sansevieri | Dec 24, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: < 1 minuteAmazon book promotion that includes a pre-order strategy is a fantastic foundation for your new release’s book marketing plan! There are a few things you want to keep in mind when exploring your options though, and how to best work a...
The Best Book Marketing Campaigns Rely on Publishing Schedules

The Best Book Marketing Campaigns Rely on Publishing Schedules

by Penny Sansevieri | Dec 22, 2020 | Book Marketing Basics

Reading Time: 3 minutesThere’s no all-purpose recipe to cook up the best book marketing campaigns, but there is an old saying in book promotion that points to an important ingredient: The best way to sell your first book is with your second, and the best way to sell...
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