by Penny Sansevieri | Feb 10, 2022 | Book Marketing Basics
Reading Time: 2 minutesThe truth is that the best book marketing strategies usually are the ones we don’t consider because they can seem so simple. We often overlook them because it’s easy to become overwhelmed when thinking about everything you should be doing...
by Penny Sansevieri | Feb 8, 2022 | Podcast for Authors
Reading Time: 2 minutes While some authors are super strategic about what they’re doing – many authors treat launching a book like the Field of Dreams, remember that movie? Sure, It may seem fun just to let the creative juices flow, launch your dreams onto Amazon and...
by Penny Sansevieri | Feb 3, 2022 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesI thought I would give you a head start on some March Observances that feature reader and book-centric themes to support your author branding and content ideas! Just like my full-length monthly observances posts, use these holidays as...
by Penny Sansevieri | Jan 27, 2022 | Podcast for Authors
Reading Time: 2 minutes How productive did you feel yesterday? I like starting off asking that question, because it often sets the stage for this discussion. If you’re like most of us, you maybe felt sort of productive, but wished you could have done more. Perhaps...
by Penny Sansevieri | Jan 20, 2022 | Bestseller Essentials, Book Marketing Basics
Reading Time: 4 minutesHiring a book publicist can be tricky, I get it. The options are often confusing and, for many authors, this is a very new endeavor. But I can tell you that the best book marketing campaigns are created and executed when the author, and the...