by Penny Sansevieri | Apr 19, 2022 | Book Marketing Basics
Reading Time: 3 minutesHave you ever considered using bonus content if you’ve been mulling over getting more creative with your ideas for promoting a book? Bonus content is literally one of the most underutilized strategies when determining how to market a...
by Penny Sansevieri | Apr 14, 2022 | Book Marketing Basics
Reading Time: 2 minutesYes, it’s so much more fun to write, but honestly I can share a few tips that will help you figure out how to market your book without totally losing your mind! First, create a plan. And no, it doesn’t have to be super complicated,...
by Penny Sansevieri | Apr 12, 2022 | Author Branding
Reading Time: 4 minutesAuthor branding is not talked about enough and when it is, it’s often glossed over. I’m sure many of you have already wondered how to create a good brand, why it’s important – and how you can drive more reader engagement, and book...
by Penny Sansevieri | Apr 5, 2022 | Amazon Updates & Marketing Tips
Reading Time: 7 minutesIn the last couple of weeks, Amazon changed their advertising dashboard, opening it up to any author – regardless of how they’re published – making the whole goal of promoting a book on Amazon even easier. You can now access the...
by Penny Sansevieri | Mar 31, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, Zeroing in on Your Real Reader Market, we unpack the pitfalls of not understanding who your real markets are, and why and how to stay laser focused on who your audience is! We love creativity, but...