by Penny Sansevieri | Mar 8, 2022 | Being in Business as an Author
Reading Time: 3 minutesLet me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince readers to buy something that isn’t right for them or isn’t appealing. In the end, it’s up to...
by Penny Sansevieri | Mar 1, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, Rallying Your People: Superfans and Street Teams, we talk about Superfans and Street Teams and what they can do for your longevity as an author! There are some major differences between them, but both are...
by Penny Sansevieri | Feb 24, 2022 | Book Marketing Basics
Reading Time: 2 minutesI’ve said it before, and I’ll say it again, it’s easy to become overwhelmed with everything you need to do to market your book. Creating a book promotion plan to get more exposure and more book sales may seem like a daunting and impossible task....
by Penny Sansevieri | Feb 17, 2022 | Bestseller Essentials
Reading Time: 2 minutesWhen it comes to book publicity, we’ve seen a lot – including issues we consider “red flags” to both immediate, and long term success. And listen, I know the term “red flags” can sound intense, but hear me out...
by Penny Sansevieri | Feb 15, 2022 | Book Marketing Basics
Reading Time: 5 minutesIn as many years as I’ve been in the industry, one thing I know for sure: book marketing services vary widely, and not all of them offer the same strategies, promises, or plans. And this matters for a variety of reasons. First off, finding a...