As an indie author it’s easy to get overwhelmed with all the things, especially the marketing. And let’s face it, so much changes in marketing – it’s often hard to keep up.

As an indie author myself, I can’t imagine going this alone. And the reality is that yes, i do have a team – but even if I didn’t, I still wouldn’t go it all alone.Mostly because, let’s face it, we aren’t good at all the things. And when I first had my business, I was determined to do it all myself. But honestly that simply wasn’t realistic. Accounting was a big downfall of mine, I wasn’t good at it, and I didn’t like it. But once I outsourced it, within a year I doubled my business. And that’s the magic of outsourcing the things you aren’t good at. Doing so frees up your mind and expands your creativity. 

But other than outsourcing,  here are some major benefits to working with a book marketing company and why leveraging the help of a team can really improve your chances at success:

1. Guidance – and this is a big one. Direction, guidance and perspective are all key elements to working with a team. Knowing when you’re on the right path, and when you aren’t and having a trusted advisor who can help you reallign your strategy and focus.
2. A good marketing team pushes you to be better, they don’t just smile and nod. The truth is, if you have worked with a book publicity firm that doesn’t give you a lot of feedback, or pushes you – you’re probably working with the wrong firm.
3. You should gain some strategic tips and recommendations for your long-term plan. A good book marketing firm isn’t a one-and-done strategy, a good camapign is designed to help you reach long-term success.
4. You’ll likely save money, with a better potential return in the long-run. It’s true. And much like my accounting example early on, spending money to make money is really a thing if you spend it in the right way.
5. And last but certainly not least: I mentioned early on that it’s hard to keep on top of everything – and it’s so true. A good book publicist should know what’s trending, what isn’t – they know the ins and outs of pitching and have relationships with influencers. They should also know all the latest info on Amazon, algorithm changes, etc.

Hiring out your book marketing does not mean that you have to hire someone forever, in fact in most cases (and depending on your goals and budget) you could opt for a four week, six week or twelve week campaign with the option to continue. The point is, you’ve worked so hard to get to where you are, don’t stop short of true success. Get a team, you’ll be glad you did!

Resources and Free Downloads

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Quarterly Amazon Planner

Monthly Book Marketing Planner

Check out KM Weiland’s site, she’s an excellent resource

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