Why Every Self-Published Author Should Hire A Marketing Company

by | May 26, 2022 | Being in Business as an Author

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As a self-published author it’s easy to get overwhelmed with all the things, especially the marketing.

And I get it, I’m a self-published author too, so I totally understand the desire to want to focus more on the writing. And that’s why when I need to shift over to doing my own promotion, I don’t actually do it on my own.

I want to be clear it’s not because I have a team at the ready (yes, it’s a great bonus), but the real reason I don’t do all my own book marketing and promotion is because it’s way too easy to get too close to your own work. Especially as a self-published author!

Here are some major benefits to working with a book marketing company and why leveraging the help of a team can really improve your chances at success:

  1. You get some much-needed outside perspective on your unique selling points.
  2. A good marketing team pushes you to be better, they don’t just smile and nod.
  3. You should gain some strategic tips and recommendations for your long-term plan.
  4. You’ll likely save money, with a better potential return in the long-run.

If you’re wondering about #4 let me explain: it can be dangerous as a self-published author to do things on your own, or by going the “cheaper route” if it’s not done correctly.

Amazon ads are a perfect example. More and more companies are going to be offering these services (or variations of a DIY version) now that Amazon has made access easier – but that doesn’t mean they’ll be done correctly – and you may end up blowing through a lot of ad spend while not actually gaining any traction or improving your Amazon Relevancy Score.

Resources and Free Downloads

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Quarterly Amazon Planner

Monthly Book Marketing Planner

Check out KM Weiland’s site, she’s an excellent resource

Why Self-Publishing Your Book is Lucrative if You’re Planning a Series

Before Self-Publishing A Book Make Sure to Answer These 5 Crucial Questions


  1. Thelma Johnson

    My name
    Is Thelma Johnson, I’m just publishing a picture book for children. How much do you charge to do a website? One day I would like to sell merchandise as well, such as a coloring book. I paid a lot of money already just publishing my book and paying for some marketing with the publishing company!!

  2. Warren Nieblas MacKenzie

    Hi, I’m inquiring about having someone market my novel. I’m inclined to use your marketing firm for quite some time, and I have chosen to use a marketing agency rather than do this myself. What are your options and expectations? I have two titles on Amazon, the one I’m interested in is “Viking, flame, and the sword.” I am an older author, and it appears my time is limited. However, I am serious about getting this novel completed as a marketing concern. About 90% finished with another book I’m working on now. This novel, too, is a marketing program, being successful with the first one.
    Thank you. And God bless.
    Warren Mackenzie
    740-407-8651 cell phone.

  3. Leo Cohen

    I have six novels, each registered with LOC and published via Ingram Spark. I identify the genre as ‘general/literary fiction’. You can see the novel covers and their synopses at Joshua-books.com. There shortly will be a sample for each of them on the site.

    Each novel is currently being read by at least two people who have agreed to provide a review. Those reviews will go on the site as well. Right now I am about 40,000 words into novel #7 and plan to put an excerpt on the site.

    Is this enough for you to ponder advice on what to do to market my work? I am frankly too busy writing to even think, beyond this note, about marketing.


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