by Penny Sansevieri | May 24, 2022 | Book Marketing Basics
Reading Time: 5 minutesExperts often say that book marketing gets easier the longer you do it – and this isn’t necessarily an untrue statement. But what if you’re just starting out? “How to Market Your First Book” was a post I found a while back and loved...
by Penny Sansevieri | May 19, 2022 | Podcast for Authors
Reading Time: 3 minutes We wanted to do this episode of our book marketing podcast because, as a marketing company, we’re on the front lines in terms of wanting to help authors take advantage of every promotional and branding opportunity that makes sense for their...
by Penny Sansevieri | May 17, 2022 | Being in Business as an Author
Reading Time: 4 minutesSelf-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time...
by Penny Sansevieri | May 12, 2022 | Getting More Book Reviews
Reading Time: 2 minutesI get it, bad reviews can be hard. As an author, I understand how disheartening getting a negative review can be and how easy it is to get caught up in it. But instead of focussing on the negative, it’s important to understand all of the...
by Penny Sansevieri | May 10, 2022 | Being in Business as an Author
Reading Time: 4 minutesI always feel like not enough is said about the pre-publication phase, especially when self-publishing a book. And I’m not talking about the early media pitching or anything like that. I mean the process of making sure you’re really ready to...