by Penny Sansevieri | Apr 2, 2024 | Amazon Updates & Marketing Tips
Reading Time: 9 minutesIn my 25 years in business, book publicity has changed a lot – but in recent years it’s really seen a shift both in what we do to get our books out there, and how we execute book marketing campaigns. First, the bad news: there is a book...
by Penny Sansevieri | Mar 28, 2024 | Podcast for Authors
Reading Time: 2 minutesJoin us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. While storytelling and imparting wisdom often go hand in hand, understanding the nuances...
by Penny Sansevieri | Mar 21, 2024 | Podcast for Authors
Reading Time: < 1 minuteJoin us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the...
by Penny Sansevieri | Mar 19, 2024 | Bestseller Essentials
Reading Time: 7 minutes People often ask me: What are the best book marketing strategies? In other words: How can I sell more books? The truth is, there’s never just one thing that sells books. Success comes from layering strategies—each one building on the other,...
by Penny Sansevieri | Mar 14, 2024 | Podcast for Authors
Reading Time: 2 minutesIn this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don’t worry, you...