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Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

by Penny Sansevieri | Feb 22, 2024 | Podcast for Authors

Reading Time: < 1 minuteWe’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding.  Why? Because knowing what’s being sold to you using different publishing...
From Writer to Published Author: Exploring the Pros and Cons of Self-Publishing

From Writer to Published Author: Exploring the Pros and Cons of Self-Publishing

by Penny Sansevieri | Feb 20, 2024 | Being in Business as an Author

Reading Time: 5 minutesEmbarking on the journey from writing books to publishing them can be both thrilling and intimidating. There are a lot of options out there and we live in an era where anyone can get published, so there are lots of options (and a lot of...
Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

Cracking the Code: Here’s Why Your Amazon Ads Stopped Working

by Penny Sansevieri | Feb 15, 2024 | Podcast for Authors

Reading Time: < 1 minuteHave your Amazon Ads stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive.   We break down the complexities of Amazon advertising, and how oftentimes the elements that need...
Crafting a Book Blurb: 8 Tips to Entice Readers and Sell More Books

Crafting a Book Blurb: 8 Tips to Entice Readers and Sell More Books

by Penny Sansevieri | Feb 13, 2024 | Bestseller Essentials

Reading Time: 4 minutesCapturing the attention of potential readers is a crucial step in the journey toward book sales and can be a full-time job. Among the arsenal of tools available to authors, the book blurb is a crucial part of this tool kit and, sadly, often...
Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

Crafting the Perfect Book Title and Subtitle Combo

by Penny Sansevieri | Feb 8, 2024 | Podcast for Authors

Reading Time: < 1 minuteBeyond the cover, your book title is its first impression. Dive into the discussion on why the right book title and a captivating subtitle can be the key to converting more shoppers to buyers.  – Discover what makes a book title...
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Recent Articles

  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team

Recent Posts

  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team

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