by Penny Sansevieri | Feb 22, 2024 | Podcast for Authors
Reading Time: < 1 minuteWe’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding. Why? Because knowing what’s being sold to you using different publishing...
by Penny Sansevieri | Feb 20, 2024 | Being in Business as an Author
Reading Time: 5 minutesEmbarking on the journey from writing books to publishing them can be both thrilling and intimidating. There are a lot of options out there and we live in an era where anyone can get published, so there are lots of options (and a lot of...
by Penny Sansevieri | Feb 15, 2024 | Podcast for Authors
Reading Time: < 1 minuteHave your Amazon Ads stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive. We break down the complexities of Amazon advertising, and how oftentimes the elements that need...
by Penny Sansevieri | Feb 13, 2024 | Bestseller Essentials
Reading Time: 4 minutesCapturing the attention of potential readers is a crucial step in the journey toward book sales and can be a full-time job. Among the arsenal of tools available to authors, the book blurb is a crucial part of this tool kit and, sadly, often...
by Penny Sansevieri | Feb 8, 2024 | Podcast for Authors
Reading Time: < 1 minuteBeyond the cover, your book title is its first impression. Dive into the discussion on why the right book title and a captivating subtitle can be the key to converting more shoppers to buyers. – Discover what makes a book title...