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The 8 Best Book Marketing Strategies Every Author Should Master (Updated for 2026)

The 8 Best Book Marketing Strategies Every Author Should Master (Updated for 2026)

by Penny Sansevieri | Mar 19, 2024 | Bestseller Essentials

Reading Time: 7 minutes People often ask me: What are the best book marketing strategies? In other words: How can I sell more books? The truth is, there’s never just one thing that sells books. Success comes from layering strategies—each one building on the other,...
Author Education: Why it can Save you Money

Author Education: Why it can Save you Money

by Penny Sansevieri | Mar 14, 2024 | Podcast for Authors

Reading Time: 2 minutesIn this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don’t worry, you...
How to Promote Your Novel to the Right Readers (2026 Blueprint)

How to Promote Your Novel to the Right Readers (2026 Blueprint)

by Penny Sansevieri | Mar 5, 2024 | Bestseller Essentials

Reading Time: 7 minutesIt’s not easy getting noticed these days, especially if you’re writing fiction. And I get it — as an author myself, I know just how competitive the landscape has become. You want to stand out. You want your book to get noticed. But more than...
Author Education: Why it can Save you Money

Amazon Kindle Update: International Readers Getting Cut Out of the Equation

by Penny Sansevieri | Feb 29, 2024 | Podcast for Authors

Reading Time: < 1 minuteWe’re delving into the recent changes that Amazon has implemented for international book buyers.  The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for...
How to Advertise a Book: Tips to Save You Money 

How to Advertise a Book: Tips to Save You Money 

by Penny Sansevieri | Feb 27, 2024 | Being in Business as an Author

Reading Time: 5 minutesFor a lot of authors, running ads feels like a solid book marketing plan. Let the ad do the work, yes? In theory that sounds like a good idea. But does it sell books? This is where it gets tricky. If you’re figuring out how to advertise a...
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Recent Articles

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Recent Posts

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

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