How to Advertise a Book: Tips to Save You Money
Reading Time: 5 minutesFor a lot of authors, running ads feels like a solid book marketing plan. Let the ad do the work, yes? In theory that sounds like a good idea. But does it sell books? This is where it gets tricky. If you’re figuring out how to advertise a...
Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding
Reading Time: < 1 minuteWe’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding. Why? Because knowing what’s being sold to you using different publishing...
From Writer to Published Author: Exploring the Pros and Cons of Self-Publishing
Reading Time: 5 minutesEmbarking on the journey from writing books to publishing them can be both thrilling and intimidating. There are a lot of options out there and we live in an era where anyone can get published, so there are lots of options (and a lot of...
Cracking the Code: Here’s Why Your Amazon Ads Stopped Working
Reading Time: 2 minutesOne of the most common frustrations authors have with Amazon Ads is that they suddenly stop producing results. Clicks slow down, sales disappear, and it’s tempting to assume the advertising itself has failed. Sometimes that’s true....
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