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Cracking the Code: Here’s Why Your Amazon Ads Stopped Working

Cracking the Code: Here’s Why Your Amazon Ads Stopped Working

by Penny Sansevieri | Feb 15, 2024 | Podcast for Authors

Reading Time: 2 minutesOne of the most common frustrations authors have with Amazon Ads is that they suddenly stop producing results. Clicks slow down, sales disappear, and it’s tempting to assume the advertising itself has failed. Sometimes that’s true....
Crafting a Book Blurb: 8 Tips to Entice Readers and Sell More Books

Crafting a Book Blurb: 8 Tips to Entice Readers and Sell More Books

by Penny Sansevieri | Feb 13, 2024 | Bestseller Essentials

Reading Time: 4 minutesCapturing the attention of potential readers is a crucial step in the journey toward book sales and can be a full-time job. Among the arsenal of tools available to authors, the book blurb is a crucial part of this tool kit and, sadly, often...
Cracking the Code: Here’s Why Your Amazon Ads Stopped Working

Crafting the Perfect Book Title and Subtitle Combo

by Penny Sansevieri | Feb 8, 2024 | Podcast for Authors

Reading Time: < 1 minuteBeyond the cover, your book title is its first impression. Dive into the discussion on why the right book title and a captivating subtitle can be the key to converting more shoppers to buyers.  – Discover what makes a book title...
Cracking the Code: Here’s Why Your Amazon Ads Stopped Working

Screenplay Scams Exposed: Important Warning for Authors

by Penny Sansevieri | Feb 8, 2024 | Podcast for Authors

Reading Time: < 1 minuteWhether you’re a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics,...
Cracking the Code: Here’s Why Your Amazon Ads Stopped Working

Understanding How and Why Readers Buy Certain Books

by Penny Sansevieri | Feb 1, 2024 | Podcast for Authors

Reading Time: < 1 minuteYour book is priced well and the cover is great – so why isn’t it flying off the shelves? In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their...
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Recent Articles

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

Recent Posts

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

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