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How to Promote Your Novel to the Right Readers (2026 Blueprint)

How to Promote Your Novel to the Right Readers (2026 Blueprint)

by Penny Sansevieri | Mar 5, 2024 | Bestseller Essentials

Reading Time: 7 minutesIt’s not easy getting noticed these days, especially if you’re writing fiction. And I get it — as an author myself, I know just how competitive the landscape has become. You want to stand out. You want your book to get noticed. But more than...
Amazon Kindle Update: International Readers Getting Cut Out of the Equation

Amazon Kindle Update: International Readers Getting Cut Out of the Equation

by Penny Sansevieri | Feb 29, 2024 | Podcast for Authors

Reading Time: 2 minutesAmazon has quietly made another change that could affect how authors build reviews, particularly if you rely on international readers or third-party review services. While the update may seem like a small policy adjustment, it reflects a much...
How to Advertise a Book: Tips to Save You Money 

How to Advertise a Book: Tips to Save You Money 

by Penny Sansevieri | Feb 27, 2024 | Being in Business as an Author

Reading Time: 5 minutesFor a lot of authors, running ads feels like a solid book marketing plan. Let the ad do the work, yes? In theory that sounds like a good idea. But does it sell books? This is where it gets tricky. If you’re figuring out how to advertise a...
Amazon Kindle Update: International Readers Getting Cut Out of the Equation

Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

by Penny Sansevieri | Feb 22, 2024 | Podcast for Authors

Reading Time: < 1 minuteWe’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding.  Why? Because knowing what’s being sold to you using different publishing...
From Writer to Published Author: Exploring the Pros and Cons of Self-Publishing

From Writer to Published Author: Exploring the Pros and Cons of Self-Publishing

by Penny Sansevieri | Feb 20, 2024 | Being in Business as an Author

Reading Time: 5 minutesEmbarking on the journey from writing books to publishing them can be both thrilling and intimidating. There are a lot of options out there and we live in an era where anyone can get published, so there are lots of options (and a lot of...
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Recent Articles

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

Recent Posts

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

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