by Penny Sansevieri | Jul 25, 2023 | Book Marketing Basics
Reading Time: 7 minutesBook marketing services and book publicity are not a magic elixir, though I wish they were! If I had one superpower it would probably be flying, or you know, helping authors sell more books. But book sales is not magic, despite what a lot of...
by Penny Sansevieri | Jul 20, 2023 | Podcast for Authors
Reading Time: < 1 minuteYes, we said more changes to Amazon book reviews. The company is on a roll lately with the changes that are impacting authors and in this episode we unpack some recent changes to book reviews and everything you need to know to navigate the...
by Penny Sansevieri | Jul 18, 2023 | Getting More Media Coverage
Reading Time: 8 minutesIn the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy...
by Penny Sansevieri | Jul 13, 2023 | Podcast for Authors
Reading Time: < 1 minuteAmazon has done it again! They dropped some category changes that have sent the industry into a tailspin! Amy and Penny will unpack all the things related to category changes on Amazon category changes and how they will impact your book...
by Penny Sansevieri | Jul 11, 2023 | Being in Business as an Author
Reading Time: 5 minutesWhen it comes to figuring out how to market a book leading up a launch – there are a lot of different philosophies out there (and some conflicting advice). Just know that not every approach may work for your unique author platform, because not...