by Penny Sansevieri | Mar 5, 2024 | Bestseller Essentials
Reading Time: 7 minutesIt’s not easy getting noticed these days, especially if you’re writing fiction. And I get it — as an author myself, I know just how competitive the landscape has become. You want to stand out. You want your book to get noticed. But more than...
by Penny Sansevieri | Feb 29, 2024 | Podcast for Authors
Reading Time: 2 minutesAmazon has quietly made another change that could affect how authors build reviews, particularly if you rely on international readers or third-party review services. While the update may seem like a small policy adjustment, it reflects a much...
by Penny Sansevieri | Feb 27, 2024 | Being in Business as an Author
Reading Time: 5 minutesFor a lot of authors, running ads feels like a solid book marketing plan. Let the ad do the work, yes? In theory that sounds like a good idea. But does it sell books? This is where it gets tricky. If you’re figuring out how to advertise a...
by Penny Sansevieri | Feb 22, 2024 | Podcast for Authors
Reading Time: < 1 minuteWe’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding. Why? Because knowing what’s being sold to you using different publishing...
by Penny Sansevieri | Feb 20, 2024 | Being in Business as an Author
Reading Time: 5 minutesEmbarking on the journey from writing books to publishing them can be both thrilling and intimidating. There are a lot of options out there and we live in an era where anyone can get published, so there are lots of options (and a lot of...