Riding the Wave: How the Tsunami of Books Reshapes Book Publicity
Reading Time: 9 minutesIn my 23 years in business, book publicity has changed a lot – but in recent years it’s really seen a shift both in what we do to get our books out there, and how we execute book marketing campaigns. First, the bad news: there are approximately...
Memoir vs. Self-Help: Choosing the Right Genre for Your Book
Reading Time: 2 minutesJoin us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. While storytelling and imparting wisdom often go hand in hand, understanding the nuances...
Navigating the Unexpected: What Authors Need to Prepare For
Reading Time: < 1 minuteJoin us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the...
The 8 Best Book Marketing Strategies Every Author Should Master
Reading Time: 8 minutesPeople often ask me: what are the best book marketing strategies? In other words: What sells the most books? The short answer is: No one thing sells books. It’s always a cumulative set of strategies that gets and keeps your book in front...
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