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The Sneaky Ways Authors Sabotage Their Own Success

The Sneaky Ways Authors Sabotage Their Own Success

by Penny Sansevieri | Mar 20, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesSuccess as an author isn’t just about writing a great book—it’s about making intentional, strategic choices that drive visibility, sales, and career growth. But what if the biggest thing standing between you and your goals… is you? In this...
Pricing Strategies to Sell More Books Without Undervaluing Your Work

Pricing Strategies to Sell More Books Without Undervaluing Your Work

by Penny Sansevieri | Mar 18, 2025 | Bestseller Essentials

Reading Time: 3 minutesWhen self-publishing a book, pricing is one of the most critical decisions an author makes. Set the price too high, and you risk scaring off potential readers. Set it too low, and you may attract the wrong audience, struggle with profitability,...
The Sneaky Ways Authors Sabotage Their Own Success

My book isn’t selling—should I just give up?

by Penny Sansevieri | Mar 13, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesBe honest, have you ever asked yourself one of these questions: “I’ve tried everything to market my book, but nothing’s working. What should I do?” “How do I know if my book is a lost cause?” “Why isn’t my book getting any traction, and how can...
The Sneaky Ways Authors Sabotage Their Own Success

Book Marketing Costs: Investment or Waste of Money?

by Penny Sansevieri | Mar 6, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesYou’ve poured your heart, time, and creativity into your book—now what? Investing in book marketing and publicity isn’t just about spending money; it’s about giving your book the best possible chance to reach readers. But why does book marketing...
The Very Best Book Promotion Ideas for Author Success

The Very Best Book Promotion Ideas for Author Success

by Penny Sansevieri | Mar 4, 2025 | Book Marketing Basics

Reading Time: 6 minutesWhy Planning and Strategy Matter More Than Any Single Tactic One of the biggest mistakes authors make when coming up with book promotion ideas is jumping from one idea to the next without a clear plan or strategy. It’s easy to see a fellow...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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