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Why Unrealistic Expectations Can Sabotage Your Author Career

Why Unrealistic Expectations Can Sabotage Your Author Career

by Penny Sansevieri | Jul 3, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesAre you a debut author expecting instant fame and bestseller success? You’re not alone—but those expectations could be the very thing holding you back. In this grounded and practical episode, publishing veterans Penny and Amy share why reframing...
Smart Ideas for Promoting a Book: Lessons Learned from Marketing Missteps

Smart Ideas for Promoting a Book: Lessons Learned from Marketing Missteps

by Penny Sansevieri | Jul 1, 2025 | Book Marketing Basics

Reading Time: 3 minutesThe road to publishing success is rarely a straight line—it’s usually paved with a few missteps, facepalms, and hard-earned lessons. While it’s tempting to focus solely on polished success stories, the real gold lies in reflecting on the...
What the Amazon Algorithm Changes for Authors Mean for Book Marketing

What the Amazon Algorithm Changes for Authors Mean for Book Marketing

by Penny Sansevieri | Jun 26, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 3 minutesAmazon’s A10 algorithm update has stirred significant conversation among authors, but much of what’s being discussed is shrouded in misinformation and unnecessary fear. As someone who’s spent years helping authors navigate the...
The Power of Reddit: Reach Millions Through Ask Me Anything Events

The Power of Reddit: Reach Millions Through Ask Me Anything Events

by Penny Sansevieri | Jun 19, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesReddit is a marketing gem that many authors overlook, yet it offers one of the most powerful platforms for connecting with readers without requiring a massive existing following. If you’re wondering how to use Reddit as an author, you’ll find...
Mastering Your Reader Profile: The Secret Weapon for Successful Book Marketing

Mastering Your Reader Profile: The Secret Weapon for Successful Book Marketing

by Penny Sansevieri | Jun 17, 2025 | Book Marketing Basics

Reading Time: 3 minutesMany authors spend countless hours writing and refining their books, only to hit a frustrating wall when it’s time to market them. If this sounds familiar, you’re not alone. The missing piece might be simpler—and far more powerful—than you...
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