by Penny Sansevieri | Mar 18, 2025 | Bestseller Essentials
Reading Time: 3 minutesWhen self-publishing a book, pricing is one of the most critical decisions an author makes. Set the price too high, and you risk scaring off potential readers. Set it too low, and you may attract the wrong audience, struggle with profitability,...
by Penny Sansevieri | Mar 13, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesBe honest, have you ever asked yourself one of these questions: “I’ve tried everything to market my book, but nothing’s working. What should I do?” “How do I know if my book is a lost cause?” “Why isn’t my book getting any traction, and how can...
by Penny Sansevieri | Mar 6, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesYou’ve poured your heart, time, and creativity into your book—now what? Investing in book marketing and publicity isn’t just about spending money; it’s about giving your book the best possible chance to reach readers. But why does book marketing...
by Penny Sansevieri | Mar 4, 2025 | Book Marketing Basics
Reading Time: 6 minutesWhy Planning and Strategy Matter More Than Any Single Tactic One of the biggest mistakes authors make when coming up with book promotion ideas is jumping from one idea to the next without a clear plan or strategy. It’s easy to see a fellow...
by Penny Sansevieri | Feb 28, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesWe spend a lot of time talking about Amazon (and that matters), but when was the last time you searched for your name or book on Google? Did your author website show up? Or is it getting lost in the vast expanse of the internet? While Amazon...