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How to Get More Media as an Author: Strategies That Work

How to Get More Media as an Author: Strategies That Work

by Penny Sansevieri | Jun 5, 2025 | Getting More Media Coverage, Podcast for Authors

Reading Time: 3 minutesGetting media coverage for your book remains one of the most coveted yet misunderstood aspects of author marketing. Many authors dream of appearing on national television or being featured in major publications, but few understand the strategic...
How to Choose the Right Book Publicity Services

How to Choose the Right Book Publicity Services

by Penny Sansevieri | Jun 3, 2025 | Being in Business as an Author

Reading Time: 2 minutes In today’s saturated publishing landscape, writing and publishing a great book isn’t enough to guarantee success. To truly get noticed, you need a solid marketing plan—and at the center of that plan should be professional book publicity...
How to Market an Older Book: Reviving Backlist Titles for New Audiences

How to Market an Older Book: Reviving Backlist Titles for New Audiences

by Penny Sansevieri | May 29, 2025 | Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesLooking to breathe new life into your older book titles? You’re not alone. Many authors find themselves with backlist titles that didn’t get the attention they deserved or have simply aged out of relevance. Today, we’re diving...
Too Good to Be True? The Author Bookstore Scam That’s Breaking Hearts

Too Good to Be True? The Author Bookstore Scam That’s Breaking Hearts

by Penny Sansevieri | May 22, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesThe publishing world is fraught with opportunities for authors—both legitimate and deceptive. Recently, a disturbing author bookstore scam has emerged, targeting hopeful writers eager for their big break. This elaborate scheme preys on the...
What is book bundling and how does it work?

What is book bundling and how does it work?

by Penny Sansevieri | May 15, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesWhat is book bundling, and why should authors care? In a recent podcast episode, Penny Sansevieri and Amy Cornell explored how this underutilized strategy can breathe new life into backlist titles, attract new readers, and reinvigorate your...
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Recent Articles

  • Should Authors Start a Paid Newsletter?
  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

Recent Posts

  • Should Authors Start a Paid Newsletter?
  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

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