Stop Trying to Skip the Line: How Book Marketing Fundamentals Drive Sales
Reading Time: 3 minutesIn the world of book marketing, authors are often dazzled by the allure of bestseller campaigns, major media coverage, and influencer partnerships. These high-visibility strategies have their place, but they are built on something far less...
Avoid These Common Book Title Mistakes That Can Tank Your Sales
Reading Time: 3 minutesThe power of a book title cannot be overstated in the publishing world. As Penny Sansevieri and Amy Cornell discussed in a recent podcast episode, a book’s title is both a promise to readers and a strategic marketing tool. It can make or break...
Is Kindle Unlimited Right for My Book? What Authors Need to Know
Reading Time: 3 minutesMany authors struggle with whether to enroll their books in Kindle Unlimited, Amazon’s subscription reading program. This decision can impact your book’s reach, revenue potential, and overall marketing strategy—but the right choice depends on...
How do Amazon ads work for books?
Reading Time: 2 minutesHow do Amazon ads work for books—and why does it sometimes feel like the system is working against you? If you’ve ever found yourself battling bizarre ad rejections or scratching your head over Amazon’s approval process, you’re not alone. In...
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