Reading Time: 3 minutesBrand marketing and book marketing are two distinct yet deeply interconnected strategies that every author should understand. As we’ve seen through countless conversations with writers, one of the most common questions is: “My book isn’t out for...
Reading Time: 3 minutesWhen Review Responses Shape Your Reputation How authors respond to book reviews speaks volumes about their potential for success in the publishing industry. One memorable case involves an author who incorrectly believed that Penny and Amy’s...
Reading Time: 3 minutesAs the pay-to-play landscape in book marketing continues to evolve, authors are facing both new opportunities and complex ethical dilemmas. In the latest podcast episode, Penny and Amy unpacked the shifting dynamics behind paying for book...
Reading Time: 3 minutesAs authors navigate the ever-evolving landscape of book marketing and productivity tools, artificial intelligence has emerged as a powerful ally. In our recent podcast episode, we explored the countless ways that ChatGPT for authors can...
Reading Time: 3 minutesWriting the book is just the beginning. For authors who want their work to truly resonate, marketing a self-published novel is an essential step. It’s not about gimmicks or hype, but about intentional, strategic moves that help authors connect...
