Reading Time: 4 minutesWhen writers hear “marketing,” it’s tempting to conflate it with direct sales results. But as Penny Sansevieri and Amy Cornell emphasize in their podcast, that confusion is a common trap—and one that can derail author success. Clarifying the...
Reading Time: 3 minutesA Shocking Account Ban That Rocked the Indie Community In a shocking revelation that has sent ripples throughout the indie author community, Penny and Amy discussed a disturbing incident where an author lost their entire catalog of 30 nonfiction...
Reading Time: 3 minutesAuthors are natural idea generators. Creative energy flows into everything from character arcs to cover designs. But when it comes to marketing, that same energy can lead authors astray. In our latest podcast episode, we explored a critical and...
Reading Time: 3 minutesPublishing a book is a tremendous accomplishment, but in today’s competitive market, it’s no longer enough to automatically position you as an expert. Media outlets and readers alike expect more. If your goal is to secure interviews, features,...
Reading Time: 3 minutesWhy Genre Alignment Matters in Amazon Ads As authors, we’re often so close to our books that we lose perspective on how they fit into the marketplace. This fundamental disconnect leads to one of the most expensive mistakes in book...
