Why Brand Marketing Matters More Than You Think
Reading Time: 3 minutesBrand marketing and book marketing are two distinct yet deeply interconnected strategies that every author should understand. As we’ve seen through countless conversations with writers, one of the most common questions is: “My book isn’t out for...
Getting More Book Reviews: Why Your Reaction Could Make or Break Your Author Career
Reading Time: 3 minutesWhen Review Responses Shape Your Reputation How authors respond to book reviews speaks volumes about their potential for success in the publishing industry. One memorable case involves an author who incorrectly believed that Penny and Amy’s...
The Pay-to-Play Dilemma: Paying for book reviews & coverage
Reading Time: 3 minutesAs the pay-to-play landscape in book marketing continues to evolve, authors are facing both new opportunities and complex ethical dilemmas. In the latest podcast episode, Penny and Amy unpacked the shifting dynamics behind paying for book...
Unlocking ChatGPT’s Creative Power for Authors
Reading Time: 3 minutesAs authors navigate the ever-evolving landscape of book marketing and productivity tools, artificial intelligence has emerged as a powerful ally. In our recent podcast episode, we explored the countless ways that ChatGPT for authors can...
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