Media Coverage for Authors: Why It Matters and How to Earn It
Reading Time: 6 minutesFor authors today, writing a book is only the beginning. The real challenge comes in making sure your voice is heard in a noisy, crowded market. One of the most effective ways to amplify your reach and establish credibility is through media...
Marketing vs. Sales: Why Authors Must Know the Difference
Reading Time: 4 minutesWhen writers hear “marketing,” it’s tempting to conflate it with direct sales results. But as Penny Sansevieri and Amy Cornell emphasize in their podcast, that confusion is a common trap—and one that can derail author success. Clarifying the...
Amazon Metadata for Books: The Hidden Risk Authors Can’t Ignore
Reading Time: 3 minutesA Shocking Account Ban That Rocked the Indie Community In a shocking revelation that has sent ripples throughout the indie author community, Penny and Amy discussed a disturbing incident where an author lost their entire catalog of 30 nonfiction...
Dreams Need Deadlines: The Path to Real Book Marketing Results
Reading Time: 3 minutesAuthors are natural idea generators. Creative energy flows into everything from character arcs to cover designs. But when it comes to marketing, that same energy can lead authors astray. In our latest podcast episode, we explored a critical and...
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