6 Strategic Benefits to Self-Publishing an eBook
Reading Time: 4 minutesWe get a lot of authors that come to us looking for help with a new release, that don’t realize how strategic self-publishing an eBook can be. And this happens for two primary reasons: The author is using a publishing service and just assumes...
10 Common Book Marketing Mistakes: Book Marketing Podcast Episode
Reading Time: 5 minutes We really designed this book marketing podcast episode around aspects of publishing and book marketing that we really see authors stressing about, and stressing about unnecessarily – or because there’s a lack of understanding of how this all...
Clever Ideas for Promoting a Book with Bonus Content
Reading Time: 3 minutesHave you ever considered using bonus content if you’ve been mulling over getting more creative with your ideas for promoting a book? Bonus content is literally one of the most underutilized strategies when determining how to market a...
Smashwords Founder Mark Coker’s Explanation of Author Branding is Spot On
Reading Time: 4 minutesAuthor branding is not talked about enough and when it is, it’s often glossed over. I’m sure many of you have already wondered how to create a good brand, why it’s important – and how you can drive more reader engagement, and book...
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