by Penny Sansevieri | May 20, 2021 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 2 minutesAmazon book promotion sounds like an easy task once you learn the ins and outs — but do you really know how to sell books on Amazon in a way that captures a buyer’s attention? There’s no way to guarantee that a book will...
by Penny Sansevieri | Jul 23, 2020 | Book Marketing Basics
Reading Time: 5 minutesMaybe you started off the year with the best book marketing intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. But regardless of where you are in the book marketing process, now is a good time to...
by Penny Sansevieri | Apr 7, 2020 | Bestseller Essentials, Podcast for Authors
Reading Time: 7 minutesIt’s Important to Build Relationships Your work should not be about finding readers, but about building relationships. I realize that going from one to 10,000 readers and saying things like, Oh, you’ve got to build relationships is a...
by Penny Sansevieri | Apr 2, 2020 | Bestseller Essentials, Podcast for Authors
Reading Time: 12 minutesAre you marketing to the right readers? Are you sure? When I teach and stand in a room of authors and say, “What do you most want to learn?” The answers are sometimes a little bit all over the board, but one of the biggest pieces of what it...
by Penny Sansevieri | Mar 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 7 minutesOne thing we know for sure is when it comes to Amazon book promotion: everything matters. Your book cover, your book page (which I wrote about previously, link in the resources section below), your keywords/categories, ads, your also boughts...