The 5 Strategies for Good Amazon Book Promotion (Infographic)

by | May 20, 2021 | Amazon Updates & Marketing Tips, Bestseller Essentials

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Amazon book promotion sounds like an easy task once you learn the ins and outs — but do you really know how to sell books on Amazon in a way that captures a buyer’s attention?

There’s no way to guarantee that a book will succeed with readers. That’s just a fact. Some books make it and some don’t despite doing everything possible to help it.

And whether you’ve written one book or a hundred, each will be different when it comes to marketing strategies and Amazon book promotion. The platform is constantly evolving, and there are some strategies that are rarely used by authors.

I’m still surprised, after 20 years, by the evolving market, but there are some strategies that never change. While it’s always important to take advantage of the ever-changing Amazon book promotion tactics, there are basic mechanics that authors can often forget to focus on.

Using Amazon book promotion to help get you noticed

So, what are readers always looking for in a book?

They say to never judge a book by its cover, yet that’s the first thing we do as readers. And we’re always looking for recommendations from other readers. These are the ways you can attract any reader — a great cover and even greater reviews.

But what’s the catch for Amazon?

Here are five strategies for how to sell books on Amazon by capturing a reader’s attention:


Resources and Free Downloads

Amazon Video Product

Amazon Cheatsheet

How to Market a Book While Keeping up With Amazon’s Recent Changes (Book Marketing Podcast)

Why You Must Breathe New Life Into Your Amazon Book Promotion

How to Get Your Book Noticed on Amazon in 5 Simple Strategies

Check out the Alliance of Independent Authors for news and resources


  1. Casey Demchak

    Short, sweet, and right on point. Great info Penny!

    • Penny Sansevieri

      Thank you, Casey! I’ll never beat around the bush when it comes to book marketing.


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