Reading Time: 6 minutesWhether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of...
Reading Time: 3 minutesA lot of authors hire out book marketing services not just because they don’t know how to do the work, but because they’re also strapped for time. But what if you have the time, or don’t have a lot to invest yet, what do you do? Ideally, you’d...
Reading Time: 5 minutesWhen it comes book marketing, nothing seems more complicated than book promotion on Amazon – but it doesn’t have to be. When it comes to Amazon, details really matter to your reader, and I’m always surprised at how many book pages that I see...
Reading Time: 3 minutesBook marketing on Amazon is critical, and ads are more popular than ever. But Amazon ads, when done right, have lots of advantages beyond the obvious ones! Let’s dig into a few examples that really inspire the work I do: Amazon Ads Give...
Reading Time: 3 minutesHow to Market a Book While Keeping up With Amazon’s Recent Changes is a recap of “Changes to Amazon That Affect Your Search and Keyword Choices,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper...