5 Ways Ads Improve Your Book Marketing on Amazon

by | May 11, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

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Book marketing on Amazon is critical, and ads are more popular than ever.

But Amazon ads, when done right, have lots of advantages beyond the obvious ones! Let’s dig into a few examples that really inspire the work I do:

Amazon Ads Give Thousands of Impressions for Free

Since Amazon is on a pay-per-click system, you can literally get thousands of impressions for free. You might wonder why this matters if someone isn’t clicking on your book? Because multiple impressions sell books. The more a reader sees your book pop up, the more they might be inclined to buy it.

Impressions matter because impressions are visibility – and in an age when there are 4,500 books published each day, visibility absolutely matters.

Ads Help Amazon “Learn” Your Book

One of the biggest challenges authors face when loading their book onto the Amazon platform, besides deciding how to market a book, is Amazon’s internal “learning” system. It can take Amazon anywhere from 3 weeks to 3 months to actually learn your book – meaning know where it should be placed in the great, big ecosystem that is Amazon.

Book marketing on Amazon with ads helps to kick the learning factor into high gear. This helps to give your book better placement overall, and not just for paid ads, but also for organic optimization as you’ll discover next.

Ads Improve Your Optimization

I’m a big fan of optimizing your book with keywords, but Amazon ads have an added boost a lot of folks don’t know about: it offers some organic optimization when you run your ads. Let me give you an example.

When I first loaded my book “How to Sell Books by the Truckload on Amazon” onto the site, I ran ads almost immediately. And to test how impactful the ads were, I added in keywords to the ads that I didn’t include in my optimization. Within hours of adding that particular keyword to an ad set, it started ranking organically for that keyword.

So what does this mean for you? It means that you may also rank (organically) for the keywords in your ad sets, which is a huge bonus.

Ads Push More Pre-Order Sales

When first considering how to market a book, I love running Amazon ads just ahead of the pre-order. Why? Because it lets you grab some early momentum and visibility – it also helps push your book before it’s even out, which can help give you a leg up on the competition, too.

Book Marketing on Amazon is Just Plain Easier

Compared to sites like Facebook and Google Adwords, Amazon ads are really easy to create. So if you need something to supplement your book marketing, Amazon ads can absolutely help with that. It’s an easy-to-learn platform, and you can start with one ad then expand out from there as you get comfortable enough to do so.

Ads, if done correctly, can really help to boost your book marketing on Amazon. And as I mentioned previously, you don’t have to start with a lot of them. Start with one set and take it from there.

Book marketing on Amazon also won’t waste your money because it’s pay-per-click, so create an ad set with a budget you can easily afford. Even if you start at a $20 a day budget, it’s a solid strategy to build more impressions and sales.

If you found this post helpful please use the social buttons below the Resources and Free Downloads to share on Facebook, Twitter or LinkedIn and tag me. Or you can email this post to a friend or colleague! Knowledge is power and I’m here to help create a more savvy network of authors.

Resources and Free Downloads

Sell more books on Amazon 

Amazon Cheatsheet 

Book Marketing: The Number One Tip for Staying Motivated 

How to Market a Book While Keeping up With Amazon’s Recent Changes (Book Marketing Podcast)


  1. Adda Leah Davis

    Penney, My books are selling on Amazon now. I started my Ad program and . some of my books are not doing as well as others. I hired a man to come to my house to set up the first ads since I don’t know how to do it myself. I think I need to do more on my mystery series, but can’t afford to keep hiring that man to travel to my house to do anything else. Is there a book of IDIOTS on marketing that would give me step by step directions?

    • Penny Sansevieri

      Hi Adda,

      Amazon is a fickle service if you don’t know how to use it. I’ve written several blog posts on the workings of Amazon, and I also offer a number of Amazon services. Visit my contact page and I’ll see exactly where I can be of assistance!




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