by Penny Sansevieri | Aug 31, 2021 | Bestseller Essentials, Social Media for Authors
Reading Time: 6 minutesObviously your book marketing plan plays a huge role in your long term success, but a lot of authors forget to make seasonal updates to support sales goals for specific holidays. Yes, all retailers are vying for coveted “holiday shopper”...
by Penny Sansevieri | Jul 27, 2021 | Social Media for Authors
Reading Time: 5 minutesIt’s time to run through our August observances and unique author brand enhancements and content ideas for your monthly book marketing plan! Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...
by Penny Sansevieri | Jul 20, 2021 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesI talk a lot about online book marketing strategies that work – but what doesn’t work? What is a time waster? Well, as it turns out – a lot of online book marketing really is a time suck and doesn’t move the needle on book sales. Let’s look at a...
by Penny Sansevieri | Jun 29, 2021 | Social Media for Authors
Reading Time: 6 minutesHello and welcome to our list of July observances and unique author brand enhancements and content ideas for your monthly book marketing plan. Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...
by Penny Sansevieri | Jun 17, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors
Reading Time: 3 minutesEstablishing an author brand is a full-time job. It can take years to find the right niche, the right color scheme, the right voice for how to market your book — or it can take five minutes. Our Book Marketing Tips and Author Success...
by Penny Sansevieri | May 4, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesYour author platform relies heavily on a social media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting your stride as a successful author with a dedicated following. So when it comes to...