by Penny Sansevieri | May 3, 2022 | Social Media for Authors
Reading Time: 4 minutesWhen promoting your book on social media the most important thing you have to keep in mind is why people actually use social media. They use it to escape, to learn something, to laugh, to find link-minded people – but they typically don’t use it...
by Penny Sansevieri | Feb 22, 2022 | Social Media for Authors
Reading Time: 6 minutesIt’s time to run through our March observances and unique author brand enhancements and content ideas for your monthly book marketing plan! Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...
by Penny Sansevieri | Feb 3, 2022 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesI thought I would give you a head start on some March Observances that feature reader and book-centric themes to support your author branding and content ideas! Just like my full-length monthly observances posts, use these holidays as...
by Penny Sansevieri | Dec 14, 2021 | Social Media for Authors
Reading Time: 2 minutesShopping for your favorite authors isn’t always easy, and with Christmas a little over a week away- it’s crunch time, isn’t it? If you’re struggling to figure out what to get for that fabulous author in your life, don’t worry! A lot of us...
by Penny Sansevieri | Nov 25, 2021 | Social Media for Authors
Reading Time: 2 minutesI talk a lot about your author platform and how important it is. Your author platform is how your author persona shows up in the world and -unsurprisingly- it can impact your sales! So, if you have spent some time on your author platform, but...
by Penny Sansevieri | Aug 31, 2021 | Bestseller Essentials, Social Media for Authors
Reading Time: 6 minutesObviously your book marketing plan plays a huge role in your long term success, but a lot of authors forget to make seasonal updates to support sales goals for specific holidays. Yes, all retailers are vying for coveted “holiday shopper”...