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Infographic: Reader Centric July Observances to Bolster Your Author Branding

Infographic: Reader Centric July Observances to Bolster Your Author Branding

by Penny Sansevieri | Jun 3, 2022 | Social Media for Authors

Reading Time: 2 minutesI thought I would give you a head start on some July Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media...
How to Know if You Should Be On TikTok: Book Marketing Podcast Episode

How to Know if You Should Be On TikTok: Book Marketing Podcast Episode

by Penny Sansevieri | Jun 2, 2022 | Podcast for Authors, Social Media for Authors

Reading Time: 2 minutes We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz. Especially with the...
The Top 5 Strategies for Promoting a Book on Social Media

The Top 5 Strategies for Promoting a Book on Social Media

by Penny Sansevieri | May 3, 2022 | Social Media for Authors

Reading Time: 4 minutesWhen promoting your book on social media the most important thing you have to keep in mind is why people actually use social media. They use it to escape, to learn something, to laugh, to find like-minded people – but they typically don’t use it...
Infographic: Reader Centric March Observances to Bolster Your Author Branding

Infographic: Reader Centric March Observances to Bolster Your Author Branding

by Penny Sansevieri | Feb 3, 2022 | Book Marketing Basics, Social Media for Authors

Reading Time: 2 minutesI thought I would give you a head start on some March Observances that feature reader and book-centric themes to support your author branding and content ideas! Just like my full-length monthly observances posts, use these holidays as...
10 Amazing Gift Ideas For Authors That Won’t Cost You A Dime

10 Amazing Gift Ideas For Authors That Won’t Cost You A Dime

by Penny Sansevieri | Dec 14, 2021 | Social Media for Authors

Reading Time: 2 minutesShopping for your favorite authors isn’t always easy, and with Christmas a little over a week away- it’s crunch time, isn’t it? If you’re struggling to figure out what to get for that fabulous author in your life, don’t worry! A lot of us...
Update Your Author Platform with These 3 Easy Tips

Update Your Author Platform with These 3 Easy Tips

by Penny Sansevieri | Nov 25, 2021 | Social Media for Authors

Reading Time: 2 minutesI talk a lot about your author platform and how important it is. Your author platform is how your author persona shows up in the world and -unsurprisingly- it can impact your sales! So, if you have spent some time on your author platform, but...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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